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Seventy-five percent of variable annuity buyers, 83% of indexed annuity buyers and 86% of traditional fixed annuity buyers indicated they are satisfied with their deferred annuity purchase. The study also revealed that the financial strength of the insurer is very important to all annuity buyers. Seventy-one percent of VA buyers said the financial strength of the company was very important when purchasing an annuity; 68% of indexed and traditional fixed annuity buyers also place a company’s financial strength at that level of importance. The study, conducted in the third quarter of 2011, surveyed 1,200 consumers, age 40 or over, who purchased a retail deferred annuity within the past three years.
Seventy-five percent of variable annuity buyers, 83% of indexed annuity buyers and 86% of traditional fixed annuity buyers indicated they are satisfied with their deferred annuity purchase.
The study also revealed that the financial strength of the insurer is very important to all annuity buyers. Seventy-one percent of VA buyers said the financial strength of the company was very important when purchasing an annuity; 68% of indexed and traditional fixed annuity buyers also place a company’s financial strength at that level of importance.
Rebecca Mooreeditors@plansponsor.com