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By Javier Simon | July 07, 2017
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Zenefits Appoints Chief Marketing Officer

Zenefits has named Kevin Marasco as chief marketing officer. He will lead Zenefits brand and strategic marketing initiatives as the company continues to expand its digital HR, Benefits and Payroll platform for small and medium businesses. Marasco will report directly to Zenefits’ Chairman and CEO, Jay Fulcher.

“Kevin’s experience, creativity and passion makes him the perfect marketing leader for Zenefits at an ideal time in its evolution,” says Fulcher. “Zenefits has a huge opportunity to transform how companies interact with and empower their employees. We are in the middle of several big shifts that will determine the future of HR and the new norms of the modern workplace—and technology is at the center. We are very excited to welcome Kevin to our team.”

Marasco brings two decades of marketing leadership experience. Most recently he served as CMO at HireVue where he helped the company define and lead a new category. Previously, he was vice president of Brand and Digital Marketing at Taleo (acquired by Oracle) and SVP marketing and sales support at Vurv Technology. Marasco is also an entrepreneur, having co-founded and mentored a sports-tech startup.

“I’ve known Kevin for many years and think of him as one of the most creative marketing and branding minds in the industry,” says Jeff Carr, chief operating officer at Zenefits. “I’m thrilled Kevin is joining us to help shape the next phase of Zenefits. HCM technology is undergoing an unparalleled period of digital disruption, and Kevin is the perfect choice to join our mission of enabling our customers with digital HR, benefits and payroll technologies and a great customer experience to build their organizations of the future.”

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