SURVEY SAYS: Importance of Employer Reputation

We covered a survey that found 71% of U.S. workers say they would not apply to a company experiencing negative press; however, only 6% of workers have left a company due to negative press.

By Rebecca Moore | August 07, 2017
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Last week, I asked NewsDash readers, “Would you leave your company if it was experiencing negative press, and how important is your firm’s reputation to your job satisfaction?”

The majority (78.6%) of responding readers work in a plan sponsor role, 14.3% are TPAs/recordkeepers/investment managers, 3.6% are advisers/consultants and 3.6% are attorneys.

Only 3.4% of respondents said they would leave their company if it was experiencing negative press, while 17.2% said they would not and 79.3% said it depends on how bad the situation is.

Half indicated their company’s reputation is somewhat important to their job satisfaction, and 40% reported it is very important. Only 6.7% said their company’s reputation is not very important to their job satisfaction, and 3.3% indicated it is not at all important.

In verbatim comments, the major theme was that not all press can be believed. Some folks placed conditions on what kind of press would give them second thoughts about their jobs. Editor’s Choice goes to the reader who said: “Often, what the press says isn't the full story.” 

A big thank you to all who participated in the survey!