Centurion Group Offers Financial Wellness Program for Plan Sponsors

What sets Centurion’s service apart is its focus on analyzing benefits spend and helping plan sponsors find the money to offer financial wellness to employees.

Centurion Group, LLC, is offering the Centurion Financial Wellness Program to provide the employees of its retirement plan sponsor clients with the ability to take control of their personal finances and retirement readiness.

Robert Gibson, fiduciary consultant at Centurion Group in Plymouth Meeting, Pennsylvania, tells PLANSPONSOR that the program uses the services of Financial Finesse, but involves more personal outreach from Centurion’s registered investment advisers. “The great thing about Financial Finesse is the ease of getting information online, but we try to use our own registered investment advisers in group meetings and one-on-ones in connection with Financial Finesse online tools,” Gibson says.

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Centurion Group offers on-site advisers to plan sponsors clients. “The online portal and ongoing outreach of Financial Finesse is critical, and then if we get on-site, employees will get more engaged,” Gibson says. He notes that with the Centurion Financial Wellness Program, plan sponsors can use their own brand or white-label the program without having to use the Financial Finesse name.

Gibson, who says his firm has about $16 billion in retirement plan assets under management and wants to continue growth and do more marketing, notes that the firm’s financial wellness offering is not much different than others—there are many robust programs to choose from—but there is pressure on advisers from plan sponsors about what they can offer participants, and the challenge is how the program will be paid for.

What sets Centurion’s service apart is its focus on analyzing benefits spend and helping plan sponsors find the money to offer financial wellness to employees. The registered investment adviser (RIA) firm serves as fiduciaries for plan sponsors and is a flat-fee provider.

When a plan sponsor reaches out to Centurion for its financial wellness program, the first step is to analyze the plan sponsor’s total benefit spend and see if there are inefficiencies that can be addressed to come up with the budget for a financial wellness program offering. “For example,” Gibson says, “if the plan sponsor is paying $130 per year per person for recordkeeping and we can negotiate that down to $115, the cost savings will provide for a wellness program.” But, Centurion looks at possible inefficiencies across all benefits, not just retirement plans.

He adds, “Sometimes employers don’t put their retirement plan in the same bucket as other benefits—looking at the budget for retirement plans separately from other benefits—but they need to combine them because retirement plan participants want more.”

Plan Fees Have Fallen, But So Have Deferral Rates

Data from BMO GAM shows DC retirement plan fees have fallen for all sizes of plan sponsors except those with between $10 million and $50 million in assets.

A new defined contribution (DC) plan industry assessment, conducted by BMO Global Asset Management, seeks to provide financial advisers and retirement plan sponsors with an overview of the forces shaping their daily efforts to provide high-quality retirement benefits. 

The guide, “DC Conversations: An industry assessment of Defined Contribution Plans,” presents an extensive amount of data largely without commentary, allowing readers to draw their own conclusions directly from the survey responses. Asked to highlight what he sees as the most important data points, Chris Barlow, national director of defined contribution investments, points to a downward trend in deferral rates measured since 2010. According to the BMO data, deferral rates are down 1.7% across all sectors since 2010.

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Barlow makes an important distinction about this figure by noting that automatic enrollment usage continues to increase pretty dramatically—up 36% in the last 10 years. Early adopters of automatic enrollment traditionally used a 2% or 3% default deferral, he observes, and automatic escalation remains less common. As a result, while more people than ever are saving within defined contribution plans, the top-line average deferral rate has in fact fallen. Funny enough this is not really a bad thing viewed from the perspective of promoting a greater total amount of savings, but it does show that sponsors could improve outcomes by using more aggressive plan designs

“Tied to this figure, another item that sticks out in the data is the number of employers that use just a simple methodology for their match,” Barlow says. “It is only a small segment of employers that are right now doing a tiered match or a stretch match. I think those who are not thinking about this plan design feature are missing out on a big opportunity.”

By a “tiered match,” Barlow is referring to the concept of taking the employer contribution to the DC plan and segmenting it so as to promote greater levels of savings. So in other words, the employer could match 50 cents per dollar on the first 3% saved and then offer a full dollar-for-dollar match on savings greater than 3% of salary, up to whatever limit they choose. The data set shows the deferral rate issue is being addressed by plan sponsors, with some effect: default deferral percentages associated with automatic enrollment programs continue to increase year-over-year in BMO surveys. As of the latest survey, the number of plans with a default deferral of over 5% has increased for the sixth straight year.

“Employees really want guidance from the employer on this stuff,” Barlow adds. “There are some concerns about being overly paternalistic that employers commonly bring up, but we know that for the most part, employers have a great experience when they make these changes and try to be more activist with the retirement plan.”

Other findings show some employer types have not seen the drop-off in average deferral rates—denoting the way trends in plan design have played out differently across different sectors.  Transportation, utilities and communications employers, for example, have seen their average deferral rate hold steady over recent years at about 6.9%. On the other side of the spectrum, the media, entertainment and leisure sector has seen its average deferral rate nearly halved since 2012, falling from over 8% to 4.2%. The average deferral rate increased in some employment sectors, including manufacturing, growing from 5.8% in 2012 to 6.6%.

Barlow encouraged plan sponsors and advisers to dig into the survey data on their own to identify the trends that are most important for their particular niche, as there is far too much to cover in one article or interview. Among the other findings he discussed was the pretty sizable drop-off seen in use of target-date funds (TDFs) as the qualified default investment alternative (QDIA). According to the latest data available, 79% of plan sponsors reported using TDFs as the QDIA in 2015, but this has dropped to 64%. Also notable, the use of target-risk funds as the QDIA has steadily decreased since 2010, falling from a high of 22% to 9%.

“Interestingly, there seems to be a pretty small but dedicated group of plan sponsors that really likes the target-risk approach,” Barlow notes. “I actually think there is a large population of plan sponsors and participants that is missing out, which could benefit from having access to target-risk funds, not necessarily as the QDIA, but as an option for those ‘do-it-with-me’ investors who are engaged enough to really define their risk tolerance and be somewhat more sophisticated than the general QDIA user.”

Turning to plan cost data, there is clear evidence of a broad downward trend in plan fees. In fact, plan fees have fallen for all sizes of plan sponsors except those with between $10 million and $50 million in assets. Plans in this category have actually seen their plan fees slightly increase on both an asset- and participant-weighted basis. Barlow suggests this is quite an important figure to consider, especially for advisers and consultants, as there is also evidence that the under-$50 million plan segment stands in need of much greater advisory professional support.

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