Perceived Expense Stops Many from Seeking Advice

July 2, 2014 (PLANSPONSOR.com) – Nearly one in four investors say they aren’t sure why they haven’t sought professional financial advice, a survey shows, and an equal number feel advice is too expensive.

A recent survey report from American United Life Insurance Company (AUL), a OneAmerica company, tells a conflicted story about workplace retirement investors. Twenty-three percent of respondents weren’t sure why they do not work with a financial professional. Others said they prefer to make their own decisions (24%), or they feel financial professionals are too expensive to hire (23%). Investors under the age of 50, as well as those with household income less than $75,000, are the most likely to go it alone.

Men and women engage with a financial professional at about the same rate overall, at 35% and 34%, respectively, according to AUL. Marsha Whitehead, vice president of marketing for retirement services for the companies of OneAmerica, says financial professionals may have greater success connecting with participants through small forums, one-on-one meetings and in ways where they can answer questions and demonstrate their expertise.

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“Resources like webinars, podcasts and videos can introduce consumers to financial concepts and help them feel more comfortable seeking out a financial professional for more personalized and ongoing assistance,” she adds. “These findings underscore the importance of earning and building participants’ trust.”

To put clients at ease, financial professionals should clearly explain fee structures, the negative impacts of forgoing an advice relationship, and other basic concepts right up front, Whitehead says. Advisers need to dispel any misconceptions and keep consumers interested in learning and doing more.

The 35% of respondents who do work with financial professionals share some traits, the survey shows. For example, those who consult a financial pro are more likely to have calculated their retirement income need; 53% say they are confident or very confident about maintaining their lifestyle through retirement; and 68% of these respondents plan to continue to work with a financial professional through retirement.

“Knowing why individuals choose not to work with a financial professional and understanding the characteristics of those who do, will help us determine how to best reach out to consumers and address their concerns,” Whitehead explains. “Being ready to explain the tangible benefit of working with a financial professional is critical in helping [investors] reach retirement readiness.”

A summary infographic providing survey methodology and additional insights is available here.

Buck Appoints Medical Director for Health Care Exchange

July 1, 2014 (PLANSPONSOR.com) – Buck Consultants has appointed Bruce W. Sherman, M.D., as the medical director of RightOpt, the firm’s private health insurance exchange.

In his role, Sherman will provide physician-level expertise for RightOpt’s continuing member engagement strategy, clinical management strategy and high performance network development. His responsibilities will also include developing key clinical metrics to evaluate and improve population health.

RightOpt is designed for employers with 3,000 or more employees. It can help employers reduce health care costs and allows them to cover all employees, including retirees, COBRA members and part-time employees (see “Buck Consultants Offers Enhanced Health Exchange”).

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“Bruce’s appointment makes sense for RightOpt because of our unique focus among private exchanges to improve the health of its members,” says Sherri Bockhorst, national practice leader, Health Exchange Solutions for Buck Consultants, based in New York. “Bruce will be able to apply his expertise to continue to enhance our solution, as well as support RightOpt clients in developing strategies to optimize the engagement toolset available through RightOpt.”

Buck Consultants, a Xerox Company, is a provider of human resources and benefits consulting services.

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