20 Years in, EFE Has Grown to $210B in Managed Account Assets

The provider says the pace of asset growth is speeding up, nearly tripling from $88 billion a decade ago.

Edelman Financial Engines has seen managed account assets grow to $210 billion by the end of 2023 from $88.2 billion in 2013, according to a Monday announcement celebrating their offering the investment advice solution to defined contribution plan sponsors and participants for 20 years.

In the report, EFE highlighted its 45% market penetration for defined contribution managed account assets through the fourth quarter of 2023, according to data from consultancy Cerulli Associates. The Santa Clara, California-based EFE also noted that it has been the largest provider of managed accounts to defined contribution plans since 2008, partnering with large plan sponsors and recordkeepers to offer its plan advice and management to 1.2 million workplace plan participants.

Financial Engines started offering managed accounts to 401(k) participants in 2004, according to the announcement. The firm was purchased in 2018 by private equity firm Hellman & Friedman, which had a majority stake in Edelman Financial Services; the company rebranded later that year to become Edelman Financial Engines.

Twenty years from inception, the overall DC asset base for managed accounts at about $434.57 billion, having grown from about $170 billion 10 years ago, according to Cerulli. Other providers include Morningstar Inc., Fidelity Investments and Stadion Money Management, which is owned by Smart.


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“Twenty years ago, as the 401(k) continued to replace traditional pension plans as the primary employer-sponsored retirement program, we saw an opportunity to step in and offer sophisticated financial advice to employees who typically didn’t have access to independent and personalized investment management,” said Kelly O’Donnell, president of employer services at Edelman Financial Engines, in a statement. “It’s incredible to see how the industry has progressed and innovated since then.”

Improved Savings

EFE’s data show that, over the past 10 years, savings rates of managed account users average higher than that of non-users; the firm notes the personalized management and advice of managed accounts as leading to the better outcomes.

According to EFE client data, users contribute an average of 9.1% of income to their account, as compared to 7.8% for non-users and 7.1% for individuals primarily invested in a single target-date fund.

Managed account members also have a greater chance of keeping their assets in plan than rolling them out. According to data from recordkeeper Alight Solutions, which offers EFE-managed accounts, plan participants using managed accounts were 3.1 times more likely than non-users to keep their assets in-plan after leaving a company. Meanwhile, users were 3.4 times less likely than non-users to take a cash distribution when leaving a company.

EFE noted that it has performed almost 150 million portfolio reviews since it started offering managed accounts.

Availability vs. Uptake

Managed accounts are available to many participants through their employers. In a survey of 2,128 plan sponsors, 37.7% said they are offering managed accounts to their participants, according to PLANSPONSOR’s 2024 Defined Contribution Benchmarking Report. That compares with 33.2% of plan sponsors that said they offered them in 2018. Meanwhile, recordkeepers as recently as this week have been bringing to market hybrid, or dynamic, qualified default investment alternatives that automatically transition a participant from a TDF into a managed account when they are further along in their career and closer to retirement age.

Total assets in DC plans were $7.98 trillion at the end of 2022, according to the board of governors of the Federal Reserve System, and the top 10 target-date funds in DC plans accounted for $1.74 trillion in assets at the end of 2023, according to Simfund, which, like PLANADVISER, is owned by ISS STOXX. Meanwhile, managed account assets have grown among the top-nine DC sponsors to $434.57 billion through 2023 after being at $316.66 billion in Q2 2019, according to Cerulli, who compares to that year due to volatile markets in 2021 and 2022 influencing assets.

Some stumbling blocks to uptake, according to both advisers and industry reports, are the fees associated with managed accounts and the threat of litigation from putting participants in relatively higher-fee options, as compared with TDFs. Analysis from an-oft cited  2020 Aon white paper found that the asset allocation from a managed account does not outperform a TDF when taking fees into account.

Proponents of managed accounts have noted that the personalized service and customization will ultimately make up for associated fees. Data and analytics firm Fiduciary Decisions last year launched a new benchmarking system for managed accounts to help plan fiduciaries compare managed account offerings against peers, as well as TDF offerings. The firm noted at the time that the service will help advisers and plan sponsors address fiduciary concerns about offering a managed account rather than a lower-cost option. 

EFE noted in its report that employer and employee demand for more financial advice and products for the workforce have grown over the years, including access to retirement income offerings that can be provided through managed accounts.

The firm has seen an uptick in managed account users providing more personal data and preferences to improve customization and results. Those inputs include retirement age, risk preferences and outside investment accounts.

“We are proud of the positive impact that we have made on employees over the last two decades,” O’Donnell said in her statement. “However, like many other aspects of the overall defined contribution system, we know there is much more to do to help even more employees improve their retirement and financial well-being. Looking ahead to the next 20 years, we expect continued change as advancements and new technologies such as artificial intelligence take hold.”

Retirement Industry People Moves

Federated Hermes names national sales leader; CBIZ Investment Advisory announces president; Fidelity bolsters tax-exempt team; and more.

Federated Hermes Names National Sales Leader

Asset manager Federated Hermes promoted Jim Wojciak to national sales manager for retirement, insurance and sub-advised products, effective December 1, 2023, a spokesperson confirmed.

Jim Wojciak

Wojciak’s promotion followed the retirement of his predecessor, Steve Cronin. Wojciak was previously a senior retirement consultant at the firm. He now leads Federated Hermes’ retirement sales efforts and business development with insurance companies and will oversee the company’s sub-advisory relationships.

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“Jim’s years of experience in the retirement space and relationships make him an ideal leader for Federated Hermes’ retirement efforts,” said Paul Uhlman, president of Federated Securities Corp., by email. “He will oversee the development and execution of strategic sales initiatives that meet our retirement clients’ needs and promote sales growth for the company.”

Wojciak reports to Bryan Burke, director of strategic solutions.

CBIZ Investment Advisory Names New President

Stan Milovancev

CBIZ Inc. announced it named Stan Milovancev president of CBIZ Investment Advisory Services LLC, as of January 1.

“Milovancev is filling a newly created leadership role that consolidates investment advisory services under one business,” a company spokesperson said by email. “Stan has played an integral role in developing national programs and activating high-performing teams. He brings over 30 years of experience, along with business acumen, strategic direction, and overall leadership skills, to the role.”

As president, Milovancev will oversee CBIZ Investment Advisory Services, a wholly owned subsidiary of CBIZ Inc.

CBIZ IAS provides asset management to institutional and private clients. CBIZ manages approximately $62 billion in assets under advisement as of December 31, 2023.

Fidelity Investments Bolsters Tax-Exempt Team

Fidelity Investments hired Brian Giles to the role of vice president of sales support for the tax-exempt market, a spokesperson confirmed. Giles was previously a regional vice president and East Region practice leader for tax-exempt retirement plan sales at OneAmerica.

TIAA Expands Role to Name Head of Institutional Lifetime Income Team

Christopher Stickrod

In March 2023, Colbert Narcisse, TIAA’s chief product and business development officer, announced that Christopher Stickrod, based in Chicago, was named executive vice president and product general manager for institutional managed solutions. Stickrod’s role has now expanded to oversee TIAA’s institutional lifetime income team.

This includes overseeing TIAA’s flagship fixed annuity, TIAA Traditional, and the TIAA CREF variable annuities. As leader of institutional managed solutions, Stickrod will continue to oversee RetirePlus product management, which now has more than $30 billion in assets and more than 400,000 individual participant accounts across nearly 500 institutional clients.

Stickrod’s appointment is effective immediately. Prior to joining TIAA, Stickrod spent 17 years with Nuveen, TIAA’s asset manager.

SEI Appoints New CFO

Sean Denham

SEI announced Sean Denham as its new executive vice president and chief financial officer, reporting to CEO Ryan Hicke, effective March 18.

His appointment as CFO will take effect the day after the resignation of current CFO Dennis McGonigle, whose departure plans were announced by SEI in July 2023

Upon his appointment, Denham will be responsible for leading finance and accounting, corporate controllership, business management, enterprise risk management and investor relations functions, as well as administering the internal audit function.

For the last 20 years, Denham has served in various leadership roles at Grant Thornton, most recently as regional managing partner for the Atlantic Coast, national audit growth leader and the national special purpose acquisition company leader. As an audit partner in the firm, he served some of Grant Thornton’s most prominent clients, including public and private companies in the professional services industries.

T. Rowe Price Promotes Company Veterans

T. Rowe Price Group Inc. named Kevin Collins and Francisco Negrón to take new positions leading the firm’s businesses serving the U.S. intermediary and retirement services channels, effective March 1.

Collins will become head of U.S. intermediaries, T. Rowe Price’s business supporting financial advisers and consultants in the intermediary channel. He will report to Dee Sawyer, who was promoted to head of global distribution as of January 1. Sawyer is responsible for sales, marketing and client service, taking over after the retirement of Robert Higginbotham.

Since 2019, Collins has been the head of retirement plan services, which provides investments and recordkeeping services for sponsors and participants of workplace retirement plans. Collins joined T. Rowe Price in 1994 and has held various leadership positions.

Concurrent with Collins’ move, the division’s Annie Brown and Jim Zurad will take roles as co-heads of USI Wealth Management. Brown will lead the unit’s national accounts management team across the broker/dealer, global bank and platform groups, while Zurad will lead its field sales organization. Both will report to Collins.

Negrón will succeed Collins as head of retirement plan services and report to Sawyer. For the past 12 years, Negrón has overseen RPS’ client services organization, which includes the relationship management, client account management, plan compliance consulting and participant engagement functions.

Negrón joined T. Rowe Price in 1987 and is a member of MOSAIC, the company’s business resource group focused on attracting and retaining ethnically diverse associates while promoting an inclusive culture and the firm’s Latinx Heritage community.

Manulife Investment Management Names Global Head of Private Markets

Anne Valentine Andrews

Global asset manager Manulife Investment Management announced Anne Valentine Andrews will join the firm on March 4 as global head of private markets.

With more than 25 years of asset management and alternatives experience, Andrews will lead all investment teams and direct the overall strategy, business development and growth of Manulife IM’s private markets business. She and her team will also work closely with the firm’s global product group and the business leads to drive private market product innovation across the institutional, retail and retirement channels.

Based in New York, Andrews will report to Paul Lorentz, Manulife IM’s president and CEO

Andrews joins Manulife IM from BlackRock, where she spent the past nine years, most recently serving as managing director and global head of infrastructure and real estate.

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