Accumulating Differences: Why Personalization Matters More for Older Investors

Research shows how advice and recommendation needs are likely to be increasingly varied among investors as they age. 

David Blanchett

There is an expression that as people age, they not only accumulate assets, but they also accumulate differences. This means that while people tend to have more wealth as they age, on average, their economic situations start diverging notably as well. This article explores this “accumulating differences” concept, leveraging data from the 2022 Survey of Consumer Finances 

There is relatively clear evidence that ideal recommendations around things like optimal savings rates and retirement ages widen at older ages. This points to the increasing potential benefit of solutions that can provide personalized advice for older investors, such as retirement managed accounts, as well as how strategies like dynamic default investments, which blend target-date and managed accounts, could be especially attractive (e.g., when pivoting based on age). 

For more stories like this, sign up for the PLANSPONSOR NEWSDash daily newsletter.

Overall, while “one size fits all” strategies are quite common today, this analysis suggests that exploring more personalized solutions, in particular for older investors, is likely warranted! 

The Same … But Different 

As people age, their situations start to diverge based on life events, savings behaviors, etc. This divergence has important implications when thinking about the benefits of more personalized solutions, such as retirement managed accounts for participants in 401(k) plans, as well as when selecting the plan default investment (e.g., should the plan sponsor use a “one size fits all” solution like a target-date fund or something more personalized? A combination of both?). 

To better understand how household decisions should differ by age, consider data obtained from the 2022 Federal Reserve Survey of Consumer Finances, prepared by the Federal Reserve Board’s Division of Research and Statistics. The SCF is a triennial cross-sectional survey of U.S. families, producing detailed information on household finances. It provides a better understanding of which sources of information households are using to make financial decisions.  

Several filters are included when determining the test sample. First, while the SCF includes five different instances (technically called “implicates”) for each household, only the first instance for each household is used, as a simplifying assumption. Second, only respondents between the ages of 20 and 60 are included. Third, total household wage income must be between $20,000 and $1 million. A total of 2,111 respondents met these filters. 

We use this sample to determine how required savings rates and optimal retirement ages vary by household, based on a number of additional assumptions. For example, we assume wages grow by 1% per year until retirement in real terms, consistent with the historical change in the National Average Wage Index. We also assume a constant 4% real return for the portfolio. 

Social Security retirement benefits are based on wage history, assuming a claiming age of 65, which is also the base assumed retirement age (although varied for one of the tests.) The retirement goal is based on a model in which the target, as a percentage of income, declines at higher wage levels. For

example, someone with an income target (defined as income minus savings) of $25,000 would have an 86% replacement rate target, and someone making $250,000 would have a 68% replacement rate target. The goal is assumed to be reduced by the level of savings to reflect assumed take-home pay. 

Total financial assets are assumed to be available to fund retirement for the household, which is assumed to last 25 years. Taxes in retirement are ignored. 

First, we solve for the required savings levels necessary for each of the 2,111 respondents to achieve the same target level of spending in retirement as in pre-retirement (technically the year before retirement). As the savings rate increases, spending is assumed to decrease, so the retirement goal becomes increasingly manageable at higher assumed savings levels.  

The exhibit below provides some perspective on the distribution of assumed required savings rates by age.  

Required Savings Rates by Respondent Age

Source: 2022 Survey of Consumer Finances (SCF), Author’s Calculations.


There is a significant increase in the dispersion of required savings rates for older households. For example, if we focus on the 25th and 75th percentiles, which would include half of the households, the difference in required savings rates among those who are ages 30 to 34 is approximately three percentage points (so relatively tight). In contrast, the difference between the 25th and 75th percentiles in required savings rate among those who aged 50 to 54 is approximately 22 percentage points, roughly seven times as much. 

Next, we explore how retirement ages would vary by respondent, holding the retirement end age constant at age 90 and assuming a constant savings rate of 10%. We solve for retirement ages from 60 to 85. The results are included in the exhibit below. 

 Recommended Retirement Ages by Respondent Age 

Source: 2022 Survey of Consumer Finances (SCF), Author’s Calculations.

Again, we see the dispersion in recommendations increases as age increases. A key driver of the growing dispersion is the simple fact older respondents have fewer levers at their disposal to accomplish a given retirement goal. They have either been saving effectively or have not, and they are going to have to make decisions regarding their retirement with more clarity.  

Now What? 

This piece demonstrates that advice and recommendations are likely to be increasingly varied among investors as they age. These differences stem from the collective differences in economic situations of households over time. While this analysis focuses on required savings levels and optimal retirement ages, the analysis could easily be extended to decisions made about optimal portfolio risk levels, as well as other decisions. 

While more personalized solutions, such as managed accounts, typically include an additional fee for the service, this fee must be weighed against the perceived value of the personalization. This analysis suggests that while investors of all ages could potentially benefit from personalized guidance, it is older investors who are likely to benefit most and likely most need access to these solutions. 

David Blanchett is a portfolio manager and head of retirement research at PGIM DC Solutions.  

This feature is to provide general information only, does not constitute legal or tax advice and cannot be used or substituted for legal or tax advice. Any opinions of the author do not necessarily reflect the stance of ISS STOXX or its affiliates. 

Apollo, Athene Working On Alts, Annuities in DC Investing

The asset manager and insurer have teams working on a product to compete among in-plan annuities.

Apollo Global Management Inc. and its Athene Annuity & Life Co. insurance business emphasized during an investor day presentation that they consider alternative investments and in-plan annuities in defined contribution plans as a future growth area.

The asset manager, which merged with insurance, annuity and pension risk transfer provider Athene in 2022, described to investors Tuesday the “massive need” for retirement products.

Never miss a story — sign up for PLANSPONSOR newsletters to keep up on the latest retirement plan benefits news.

Grant Kvalheim, president of Athene Holding Ltd., spoke of a “retirement tsunami” in the U.S. forecast in the coming years, calling it a tailwind that will “exist for several decades.” One product the insurance division is working on that would involve Apollo and a third-party target-date-fund manager is a “future state” TDF that includes both alternative investment and guaranteed income, he said.

“We think the combination could produce 60% or more retirement income compared to a traditional target-date fund with a traditional 4% withdrawal rate—[resulting in] zero chance that the retiree will outlive their assets,” he said. “These products as we are constructing them will provide the flexibility and the liquidity that you need in a target-date fund.”

If the organization does bring a retirement income TDF to market, it will join an increasingly crowded field. There are numerous TDF offerings on the market right now, including those from BlackRock Inc., JPMorganChase, TIAA and a consortium called Income America 5ForLife that includes American Century, Lincoln Financial, Nationwide and others.

“Other plans that you’ve seen announced [by other providers] provide for income, but the individual has to select,” Kvalheim said during the investor day. “I think most of us in this room know: Most people don’t select. They set it and forget it. … All we’re saying is we’re throwing our hat in the ring, and we’re devoting serious assets—people and assets—to try to figure it out.”

During the presentation, Apollo Group CEO Marc Rowan highlighted the $45 trillion global retirement market as one of the firm’s growth pillars. Apollo, he said, believes it can grow over the next five years from about $700 billion in assets under management to about $1.5 trillion via growth channels that also include individual wealth services.

“We, as a society, have done a terrible job of planning for retirement,” Rowan said of the U.S. retirement market. “The vast majority of Americans have not made adequate provisions for retirement.”

He described 401(k) investing as heavily tied to the S&P 500, which in the last several years, he noted, has been dominated by about 10 stocks, with four of them determining much of the returns.

“I jokingly say sometimes that we have leveraged the entire retirement of America to Nvidia’s performance; it just doesn’t seem smart,” he said. “We are going to fix this, and we are in the process of fixing this.”

Rowan tied these products to Athene and its annuity business, which, according to LIMRA data, is by far the largest retail annuity seller in the country.

“Whether it is stable value, tax-advantaged products, going after 401(k) or guaranteed lifetime income, there is no shortage of opportunities in retirement,” he said.

Athene has been in the news regularly over the past year linked to numerous lawsuits involving pension risk transfers.

Law firm Schlichter Bogard LLP has led the class action complaints representing plaintiffs alleging in part that Athene annuities chosen by plan spnosors for transfers were not the safest on the market; companies the lawsuits were filed against include General Electric, AT&T Inc., Lockheed Martin and Alcoa Corp.

Athene has denied the allegations and called them “baseless.”

«