Product & Service Launches

The Standard, Family First Collaborate to Support Caregivers

Standard Insurance Co. is partnering with Family First, a caregiver benefit provider, to support employees’ caregiving needs.

The Standard’s clients have the option to contract directly with Family First to access guidance aimed at addressing the caregiving challenges employees face. For example, employers and employees can take advantage of personalized caregiving support—from caring for a newborn baby to a spouse or parent—as well as online tools and resources.

Employers can work with Family First for services tailored to their unique needs, subject to additional costs.

Corebridge Launches Registered Index-Linked Annuity

Corebridge Financial Inc. announced the launch of Corebridge MarketLock Annuity—a registered index-linked annuity issued by its subsidiary, American General Life Insurance Co.

With the new RILA, Corebridge has added to its suite of retirement solutions, which includes fixed annuities, index annuities, variable annuities and now RILAs.

“As more Gen Xers and Millennials start planning for retirement, annuities and especially RILAs have become increasingly important in diversifying investment portfolios and helping to deliver growth potential with some downside protection,” said Bryan Pinsky, Corebridge’s president of individual retirement, in a statement.

The MarketLock RILA locks and credits a rate based on actual S&P 500 Index performance on the day the pre-set growth target is reached, securing gains automatically and immediately. After the gains are locked in, consumers are guaranteed a fixed rate of interest until the next contract anniversary, when they can transfer assets to any available MarketLock strategy account option.

Arta Finance Offers Life Insurance Solutions With Prudential

Digital wealth platform Arta Finance Inc. announced its approval as a managed separate-account investment manager for PruLife Private Placement Variable Universal Life policies offered by the Prudential Insurance Co. of America.

“We’re thrilled to be part of Prudential’s elite network of registered investment advisors that manage their PPVUL investments,” said Samita Malik, Arta Finance’s chief insurance officer, in a statement. “Prudential is an insurance industry leader, with a 145-year history and over 50 million customers around the world. Now new and existing PPVUL policyholders have a technology-first option for their portfolio management.”

Arta’s vertically integrated model allows policyholders to manage the process with a single firm, while partnering with leading insurance companies such as Prudential Financial as policy issuers. Arta also offers a full range of life insurance solutions and has secured nearly $150 million in life insurance coverage since launching its insurance offering in 2023.