Financial Finesse Announces Acquisition of OfColor

OfColor will expand ‘culturally relevant’ content on the Financial Finesse platform.

Financial Finesse, an employer-sponsored financial coaching provider, announced Wednesday it has acquired of OfColor, a financial wellness platform focused on supporting employees of color.

Founded in 2020, OfColor offers tailored coaching and resources designed to improve financial well-being for employees from underrepresented groups, helping them build wealth and achieve financial stability. Financial Finesse, which was founded in 1999 and works with employers to create customized financial wellness programs, declined to disclose terms of the deal.

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Liz Davidson, the CEO and founder of Financial Finesse, and Yemi Rose, the founder of OfColor, said the acquisition will bring “greater personalization” to Financial Finesse’s platform.

“OfColor has built an incredible library of culturally relevant content, including videos and articles, created by financial coaches of color and tailored to the lived experiences of employees of color,” Davidson and Rose wrote in an emailed response.

According to the pair, Financial Finesse will be rolling out in November an enhancement to its employee financial wellness hubs to make OfColor’s content available to all users, which includes those at more than 20,000 companies.

Financial Finesse will also tap into OfColor’s coaching expertise, created by coaches of color, to expand its lineup of available webcast topics for employer partners to choose from, which are expected to be popular among employee resource groups.

Uncertain Financial Times

“We’re living through uncertain financial times, and employees are feeling more financially vulnerable and stressed than ever,” Davidson and Rose wrote in the email.

Financial Finesse’s internal data show that financial stress has increased by 16% over the past year, and employees of color report higher levels of stress than other demographic groups. Through its Financial Wellness Think Tank, Financial Finesse has found that 45% of employees of color who engage in its live and artificial intelligence-driven coaching experiences reduced their financial stress significantly within a year.

“The more personalized our coaching experience becomes, the more effective we’ll be at driving results for the employees and employers we serve, and OfColor plays an important role in our larger personalization strategy, which made now the right time for the acquisition,” the pair wrote.

Davidson and Rose also pointed to recent financial wellness trends, noting signs of consolidation. When venture capital was flowing more freely in 2021 and 22, the industry attracted a lot of funding, they noted. Optimism was high, and the industry was overbuilt.

“As the marketplace evolves, we will very selectively consider additional acquisitions that can advance our personalization strategy and positive impact,” they wrote. “We look for mission-aligned companies that have proven results in reaching specific populations or addressing specific financial issues in a deep and meaningful way.”

Economists Advocate for New $1,000 Accounts for Newborns

Backers pitched the idea of a universal kick-starter investment account to help address income inequality, during an Aspen Institute financial security event.

Top economists and financial services executives have an idea to start people saving sooner: give them a federally funded $1,000 savings account at birth, that could be augmented by matching contributions from their caregivers’ employers.

During a panel hosted by the Aspen Institute’s Financial Security Program last week, two leading economists who are proponents of the idea previewed research they will be publishing with the Milken Institute later this year. One of the core arguments economists Robert Shapiro and Kevin Hassett made was that the program would help shrink a difficult-to-solve income inequality gap in the U.S. that affects multiple indicators, including education and home ownership.

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“When the government gives everyone in a defined group a uniform monetary benefit—you could think of Medicare Part A hospital coverage for seniors or an investment account with a $1,000 stake for newborn children—it will ameliorate inequality on the margins,” Shapiro, a senior adviser at the Milken Institute, said during the live and virtual event. “Economic inequality has become an issue and factor in our society.”

Hassett, managing director of economic mobility at the Milken Institute, argued that while the U.S. economy is doing well on the macro level, there are many people not benefitting. He then pointed to the power of compound interest as part of a “simple solution” to try to counter this disparity.

“Einstein called compounding the most powerful force in the universe,” he said. “The simple solution is to help people be connected to financial markets, so that everybody in the country shares the wealth.”

Karen Biddle Andres, Aspen’s project director for its retirement savings initiative, showed her enthusiasm for the idea with a post on LinkedIn, stating: “I came to The Aspen Institute nearly six years ago for days like this.”

In a call, Andres emphasizes the initial bipartisan support for the idea she has heard from Congressional staffers and financial services firms, including a partner in hosting the event, BlackRock Inc.

“What was so notable [about the discussion of the account] was the laundry list of benefits that are attractive on the right and attractive on the left,” she said. “This is a really high return on investment for a policy, given the relatively low cost.”

Andres, who, in her role, considers various retirement savings proposals and projects, believes providing Americans with an investment account at birth could also spur financial education and engagement over time.

“This is an incredible opportunity for everyone to gain access to the capital markets,” she says. “Later, when folks get into the workforce, they can continue that savings and investing throughout their working lives.”

Research

Hassett said the forthcoming paper authored with Shapiro will detail the seed program, which would use taxpayer money to give every newborn $1,000 placed in an index fund managed by an asset manager for no fees. The accounts could take employer matches from a child’s caregivers’, family members, state and local governments and the child themselves, later in life.

The paper will also cover the potential tax treatment to pay for the program and will analyze the effect of other early childhood savings programs.

Hassett went on to show a Monte Carlo simulation of what such a seed account might yield. For a child who had $1,000 invested at birth, with no further matching, by the age of 20, they would have $8,308. At 40, they would have $69,024, and at 60, they would have $574,397.

“Equity returns are high and variable on average,” he said. “The variability I think is really interesting, because what it means is that it’s going to be fun to watch.”

That “fun” factor, Hassett says, would help spur financial literacy and interest from people invested in the markets.

Shapiro noted that 38 states have child savings programs, sometimes also called Early Wealth Building Accounts, funding some 5 million children; a national seed account could build off those examples.

“As those assets grow … children from every background can gain the basis to imagine and plan to attend college or to hold on to the assets until they decide to buy a home or start a business,” he said. “In this way, the program can give every child a stake in the economy and a sense of their place in the economy.”

Critical Window

Andres sees 2025 as a “critical window” to push for this kind of a savings program to be introduced, with current tax policies sunsetting and negotiations happening for new tax proposals.

She notes that Senators Cory Booker, D-New Jersey, and Bob Casey, D-Pennsylvania, have each proposed separate early childhood savings legislation. Booker has proposed a federally funded Baby Bonds program similar to ones run in a number of states and cities; Casey’s is a “401Kids” savings account that could be used for post-secondary education, starting a business, buying a house or for retirement.

Andres points to a survey by BlackRock, conducted in September, that found among 1,000 U.S. voters of both parties, 68% would support the federal government establishing tax-advantaged savings accounts in each child’s name at birth. An even larger share, 75%, would support allowing employers to contribute to the accounts of employees’ children.

Meanwhile, she says, retirement industry players will have a role to play if the programs are to advance.

“We need folks to weigh in on the full range of design choices—from recordkeepers to plan sponsors to consultants,” Andres says. “We need to bring in the right expertise from the related ecosystem to help shape this.”

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