How Plan Sponsors Can Reevaluate Total Rewards in 2025

Employers can improve their offerings by enhancing the automatic 401(k) deferral rates and offering ‘must-have’ benefits to employees, according to a new Fidelity report.

As employers continue to experience tighter budgets and cost pressures due to rising inflation, a new Fidelity Investments report addresses how plan sponsors can think strategically about their total rewards strategies.

Fidelity’s 2025 workplace outlook report highlighted certain plan design improvements that plan sponsors can consider, especially with an eye toward helping underserved groups that lack financial education and struggle to save for retirement.

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According to the report, 51% of Black employees, 45% of Latino employees and 43% of multiracial employees are missing out on achieving the full retirement match from their employers. These employees exhibited the highest likelihood of remaining at a plan’s default deferral rate for extended periods, Fidelity found, as this may be viewed as their employer’s “suggested” savings amount.

Kirsten Hunter Peterson, vice president of thought leadership at Fidelity, says a way for employers to address this issue would be to automatically enroll participants at the full match rate.

“For example, if an employer’s plan offers a 6% match, they should consider auto-enrolling participants at 6% to start,” Peterson says. “Instead, what often happens is that participants are auto-enrolled at, say, 3% or 4%, even if their match is higher, and participants don’t proactively go in and increase that deferral on their own or enroll in an automatic increase program. … They’re effectively leaving money on the table.”

Peterson says if employers were to set the automatic deferral rate to the level at which participants would earn the full plan match, it would enable more than eight out of every 10 Black and Latino employees to earn the full match.

Must-Haves and Game-Changers

According to data from the third quarter of 2024, Fidelity found that the most common 401(k) match formula is a safe harbor design—a 100% match on the first 3% and a 50% match on the next 2% of pay. The second most common match formula was a 100% match on the employee’s first 4%. For 403(b) plans, the most common match formulas were 100% on the employee’s first 6%, followed by 100% on the employee’s first 5%.

In addition to evaluating the retirement match, the report suggested that employers think about the benefits that are “must-haves” for their organization, as well as “game-changing” benefits.

The top “must-have” benefits among employees surveyed included health insurance, dental insurance, paid time off, vision insurance, a workplace retirement plan, paid sick leave and an employer match. The top three “game-changing” benefits were remote/hybrid working, flexible working hours and a compressed workweek.

Peterson says employers with limited budgets should first evaluate if they offer these “must-have” benefits and ensure that they are of high quality. Peterson says they can then evaluate if they offer any “game-changers,” which are often less expensive or cost neutral.

“These flexible benefits are highly valued by employees,” Peterson says. “They’re less expensive or [more] cost neutral than adding a new benefit. They can be really helpful for employers that need to remain competitive or boost their competitiveness, while also being mindful of the budget limitations that it seems like everyone is dealing with right now.”

How to Handle Health Care

The rising cost of health care has also been a major strain on both employers and employees. Health care coverage continues to be the most expensive benefit for employers. Of the benefits leaders Fidelity surveyed, 61% said health care costs negatively influence their company’s business strategy and operations. Fidelity suggested that employers invest in: simplifying health care navigation, ensuring the health plan covers mental health services and helping employees pay for care through vehicles like health savings accounts.

The report also stressed that plan sponsors and human resources leaders should pay attention to the changing regulatory environment, including the potential extension of tax cuts from the first administration of President Donald Trump; new SECURE 2.0 Act of 2022 provisions going into effect; and rising health care costs.

“I would encourage plan sponsors to plan for that uncertainty and recognize that the legal and regulatory environment is fluid, and it looks like it will continue to be for the foreseeable future,” Peterson says. “[It] can feel overwhelming, but luckily, there are a lot of resources out there to help plan sponsors navigate forward.”

She says plan sponsors should lean on their recordkeepers, retirement plan providers and benefits providers who are used to dealing with changing legal and regulatory issues, as well as consulting with advisers to ensure compliance with SECURE 2.0.

Retirement Industry People Moves

The Standard names a regional vice president in retirement plans; Nationwide Retirement Solutions welcomes a consultant relations manager; ICI names a chief of staff; and more.

The Standard Names Regional Vice President in Retirement Plans

Rick Nowicki

The Standard welcomed Rick Nowicki as a regional vice president in retirement plans. He will collaborate with advisers, plan sponsors and third-party administrators within an assigned territory in Michigan.

Nowicki has 20 years of experience in the retirement plan and financial services industry, with previous roles as a retirement plan wholesaler, client relationship manager, TPA and employee benefit consultant. In addition, he owned and operated a small business for 12 years.

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“Rick is truly committed to always doing the right thing and I’m excited for him to join our team,” said Derek Fuller, divisional vice president of retirement plan sales at The Standard, in a statement. “His strategic skillset demonstrates our company’s commitment to building and nurturing relationships as well as doing what matters for our customers.”

Lopes Joins Nationwide Retirement Solutions

Darren Lopes

Nationwide Retirement Solutions announced that Darren Lopes has joined the company’s institutional consultant relations team as a consultant relations manager covering the Northeast region of the U.S. Lopes reports to Andee Gravitt, associate vice president of institutional consultant relations.

Lopes’ previous experience includes roles as a managing director on TIAA’s institutional sales team and as a relationship manager at Fidelity.

“Darren’s 30-plus years of experience in the retirement services industry, most of which was focused on serving consultants in the northeast, positions him perfectly for this role,” said Gravitt in a statement. “His strong track record of collaboration with both internal and external partners, including many institutional focus firms we work with, will be a great asset to our team and our clients.” 

Investment Company Institute Names Chief of Staff

Erica Richardson

The Investment Company Institute announced that Chief Strategic Communications Officer Erica Richardson has been promoted to chief of staff to ICI President and CEO Eric Pan. Richardson will oversee the coordination of the organization’s advocacy and external affairs efforts across ICI departments.

Richardson, a former director of external affairs at the U.S. Commodity Futures Trading Commission under President Donald Trump and a former senior staffer in Republican leadership on Capitol Hill, will continue to serve as chief strategic communications officer, in addition to her new responsibilities.

Richardson has more than 20 years of experience in strategic public affairs across the government and private sectors, specializing in helping organizations manage political risk and reputational challenges.

CBIZ Promotes Bradney to Lead Public Pension Executive Search Practice

Kim Bradney

CBIZ announced the elevation of Kim Bradney to lead its public pension executive search practice, effective April 1. Bradney will succeed Dan Cummings, who is retiring as head of CBIZ’s pension practice after serving for 15 years.

Bradney brings more than 25 years of experience in executive search and recruiting. She joined CBIZ last fall after leading numerous searches for a variety of executive positions across the country, building client-focused teams and providing solutions to her companies and clients.

Global Wealth Management Names New CEO

Global Wealth Management, a retirement planning and investment advisory firm, announced that is has exceeded $1 billion in assets under management and that Ivan Minkov has been promoted to CEO from chief financial officer.

Minkov will lead GWM’s strategic initiatives, drive “operational excellence” and continue fostering a “results-driven” culture that prioritizes both client success and firm-wide innovation.

Luma Financial Technologies Announces Chief Growth Officer

Jeff Schwantz

Jeff Schwantz has joined Luma Financial Technologies as the firm’s chief growth officer. Schwantz will spearhead growth initiatives, drive new business expansion, strengthen enterprise partnerships and enhance adviser engagement.

Schwantz brings 25 years of experience in platform strategy, sales leadership and adviser success, having held roles at Pershing, Morningstar, eMoney and, most recently, as chief revenue officer at Advisor360.

“His expertise in driving global expansion, aligning go-to-market strategies, and strengthening advisor adoption makes him an invaluable addition to the Luma team,” a company press release stated.

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