Amendments to SEC Custody Rule Would Expand Scope to More Asset Classes

Many market actors are requesting an extension on the comment period, which ends Monday, to better analyze the proposal.

The comment period for a Securities and Exchange Commission proposal to expand the type of investments subject to custodial oversight by advisers to things like physical commodities, digital assets and artwork is set to expire on Monday, May 8, though multiple industry associations are asking for a 60-day extension.

The SEC first proposed an amendment to the “custody rule” regarding adviser-led investing on February 15, citing the many advancements in technology, advisory services and custodial practices since the rule was last amended in 2009. The SEC’s proposal also changes the title of the “custody rule,” originally included in the Investment Advisers Act of 1940, to the “safeguarding rule.”

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The new rule, as proposed, would expand its application beyond just securities and funds to all assets in a custodian’s custody. Physical commodities, real estate, artwork, short positions and digital assets would all be subject to the new rule. The SEC has explained that this understanding of the term asset is supposed to be “evergreen” so that the protections of the rule do not “depend on which type of assets the client entrusts to the adviser.”

With the amendment, advisers would be required to obtain certain written assurances from their custodians of investment items. These assurances would include confirmation: that the client’s assets are segregated so that they are protected in the case of bankruptcy; that the custodian will provide records to the SEC at their request; of the adviser’s authority to effect transactions; and that the custodian will have insurance to indemnify the client against losses due to the custodian’s recklessness.

The rule would also clarify explicitly that if an adviser has the authority to trade a client’s assets on a discretionary basis, then that adviser is subject to the rule.

A joint comment letter signed by industry actors, including the ABA Securities Council, the American Bankers Association, the Investment Adviser Association, the Investment Company Institute and the Securities Industry and Financial Markets Association, requested an extension of the comment period for an additional 60 days from its initial February 15 filing. The organizations explained that in order to comment in a thorough manner, they must coordinate among various types of market constituents to understand the rule’s true effect.

The letter also argues that the overall pace of the SEC’s rulemaking justifies a longer comment period, which is a common complaint levied against the SEC under Chairman Gary Gensler.

The Office of the Attorney General for Massachusetts, under Andrea Joy Campbell, wrote in support of the proposal. She expressed concern about investors in digital assets, one of the primary motivations for the proposal, and approval for the rule’s ability to protect them. She explained that her office has seen a “sharp increase in consumer complaints related to cryptocurrency investments” in recent years. She elaborated that “consumers misperceived centralized exchanges such as FTX as stable custodians. This misconception cost Massachusetts consumers millions of dollars.”

Retirement Industry People Moves

Millennium Trust announces new chief financial officer; Transamerica names customer experience and marketing lead; and more.

Millennium Trust Names New Chief Financial Officer

Millennium Trust Co. LLC, has named Murphy Clark its chief financial officer.

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Murphy Clark


“It’s an incredibly exciting opportunity to join a company in growth mode,” Murphy said in a statement. “I’m eager to be part of Millennium Trust’s momentum and to continue to build on an effective finance operation.”

Clark joins Millennium Trust after serving as chief financial officer at RVO Health, a digital health joint venture between Red Ventures and UnitedHealth Group. He directed and oversaw all financial activities of the company, including strategic and financial growth plans.  

“Murphy brings extensive knowledge and diverse experience to the company,” said Dan Laszlo, Millennium Trust’s CEO, in a statement. “We believe his leadership, professional background, and exceptional understanding of the strategy required for growth will help our entire team continue to find success.”

 

Transamerica Names Freidenberg to Lead Customer Experience and Marketing

Oriana Freidenberg

Transamerica Corp. has appointed Oriana Freidenberg to a new position as head of customer experience and marketing for the company’s individual solutions division, which provides life insurance and annuities to customers throughout the U.S.

At Transamerica, Freidenberg will lead the teams responsible for designing and implementing customer experience strategy, covering both the agent and adviser experiences.

“Oriana’s new role is a result of Transamerica’s expanded focus on enhancing the experience of our customers, agents, and advisors using innovative, data-driven solutions,” said Jamie Ohl, president of individual solutions, in a statement.

Most recently, Freidenberg served as the vice president of go-to-market for Global Atlantic Financial Group and oversaw the company’s Individual Markets marketing organization.

 

Franklin Templeton Expands US Wealth Management Alternatives Distribution Team

Candice Kemeny

Jared Abert

Franklin Templeton announced the appointment of Candice Kemeny as senior vice president and national account manager for alternatives, and Jared Abert as Midwest director of alternative investments.

In their roles within Franklin Templeton’s U.S. Wealth Management Alternatives distribution team, Kemeny and Abert will serve as key liaisons with clients. They will increase the adoption of comprehensive alternative investment solutions within the U.S. market.

“We are pleased to have Candice and Jared join our distribution team as we continue to expand the roster of talent to support our dedicated Alternatives by Franklin Templeton platform,” said Jeff Masom, head of U.S. distribution for Franklin Templeton, in a statement.

Kemeny joined the firm at the end of March, and Abert joined in May. Both are based in Chicago.


Nesvold Joins Cresset as President

Liz Nesvold

Cresset announced that Liz Nesvold has joined the firm as president, overseeing the firm’s strategy and offerings

“I am thrilled to join the Cresset team as its first president and work alongside two visionary entrepreneurs and founders, Eric Becker and Avy Stein, as well as an incredible team,” Nesvold said in a statement. “Having worked collaboratively with Cresset to complete three [registered investment adviser] partnerships with clients in the past, I had a first-hand opportunity to see the organization’s commitment to its vision and culture.”

Her primary focus will be to ensure that Cresset clients continue to receive personalized, boutique family office experience.

Prior to joining Cresset, Nesvold was a managing director at Raymond James, which acquired the company she launched and ran, Silver Lane Advisors, in 2019. Among her recognitions, Nesvold was honored with the M&A Advisor Leadership Award in 2021 and recognized as a Woman to Watch by InvestmentNews in 2019. 

 

Cantor Fitzgerald Announces Global Head of Institutional Equity and Prime Distribution

Cantor Fitzgerald LP announced that Alex Englander will join the firm as global head of institutional equity and prime distribution, based in New York.

“We are excited to welcome Alex to Cantor Fitzgerald,” said Howard Lutnick, the firm’s chairman and CEO, in a statement. “He brings with him a proven track record within Global Equities with a wealth of deep and coveted institutional client relationships. His appointment underlines our commitment to our clients and continued investment in our Global Equities franchise.”

Englander joins Cantor from Credit Suisse, where he most recently served as a managing director and head of Americas Equities Advisory Sales. Prior to that role, he spent 18 years at Barclays|Lehman Brothers, serving as head of New York institutional equity sales.

 

Lockton Announces New Global Leadership Structure

Lockton Companies Inc.’s CEO, Peter Clune, announced the elevation of five key leaders into global roles:

  • Troy Cook will continue in his role as chief financial officer and will now also lead all finance and legal associates globally;
  • Julie Gibson, Lockton’s chief marketing officer, will expand the reach of Lockton’s “Uncommonly Independent” brand;
  • Trey Humphrey, chief legal officer, will lead the global legal team that will work to safeguard the company;
  • Martyn Worsley has been appointed Lockton’s chief people officer. In this role, Worsley will lead Lockton’s global people strategy; and
  • Byron Clymer, Lockton’s chief information officer, has been entrusted with leading Lockton’s strategy to develop global platforms.

 

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