Ayco Launches Marketplace for Financial Benefits

Ayco, a Goldman Sachs company and provider of company-sponsored financial counseling services, has launched the Ayco Marketplace, an open-architecture digital platform that offers employees the solutions they need to execute on financial planning guidance and progress toward financial goals. 

The Ayco Marketplace offers both proprietary solutions and curated products and services from other organizations addressing a variety of financial needs, including:

• personal loans and savings;
• student loan refinancing;
• insurance;
• investment management; and
• charitable giving.

Additional services anticipated for the future include annuities, investment accounting and tax preparation.

The Ayco Marketplace allows employers to customize the solutions available to their employees. Clients can curate products and services, and adjust their accessibility when appropriate, to meet the unique needs of their employee population.

“As the role of the employer continues to shift, Ayco is committed to providing our corporate partners with the financial counseling tools to serve as a north star for their employees; a particularly important objective as millions of Americans are struggling financially during the COVID-19 pandemic,” says Larry Restieri, Ayco’s chief executive officer. “By adding financial products and services to Ayco’s platform, we are empowering employees with both the knowledge and solutions needed to make confident and prosperous decisions in their personal finances. At the heart of our businesses, we work to deliver a more productive and engaged workforce to our clients through comprehensive financial counseling. We are excited to launch the Ayco Marketplace as the next evolution of our mission.”