Health and well-being programs are important for employers to retain and attract talent in a competitive labor market.

Survey results from Mercer indicate that corporate investment in workforce health will grow over the next five years. More than half of the surveyed U.S. senior decision makers say health and well-being investment will be a greater priority for their organization in the future compared to where it is today, while just 6% expect it to be a lower priority.

Employers believe that these investment plans have a clear justification. The survey asked senior decision makers to rank their objectives for their organizations’ health and well-being programs. The top three all have a direct impact on business results: (1) improving productivity, (2) attracting and retaining workers, and (3) improving worker morale and engagement. By comparison, those surveyed rank cost containment far lower among objectives for investing in health and well-being programs.

Employers believe that digital health solutions will help advance their objectives for health and well-being programs. When asked specifically about digital health solutions, more than seven in 10 U.S. senior decision makers surveyed believe they will have a lot of or some impact on staff energy levels, and four out of 10 believe they will help them retain staff.

Though cost containment was not ranked high on employers’ objectives for investing more in employee health and well-being, digital health solutions can create cost savings—for both employees and employers.

The global survey found employees in the U.S. are less interested in digital solutions that employ AI (artificial intelligence) or virtual solutions than employees globally. However, nearly one-third or more expressed interest in a number of digital health solutions.

Nearly four in 10 (39%) said they would value an app that helps people find the right doctor or medical care when and where they need it. Kate Brown, Center for Health Innovation leader with Mercer in Houston, Texas, says apps for steering people to the right level of care provide a direct cost savings for employers and employees. “It could mean that instead of going to the emergency room, an employee is steered to a lower level acuity of care for which the claim cost would be lower,” she explains.

Brown says there is an emergence of apps that not only direct employees to the right doctor or level of care but offer guidance about symptoms and what the care solution is. For example, she says, rather than spending money on a medical appointment for a sprained ankle, an employee could act on an app’s recommendation to elevate it and ice it.

Thirty-six percent of U.S. respondents indicated they would value telemedicine—a remote video-chat or text with a doctor or nurse—for a simple health issue like a rash or a cold. “The financial benefit to an employee is clear, especially if he is enrolled in a high-deductible health plan (HDHP)—because the copay is lower for telemedicine than going into a doctor’s office, urgent care or emergency room,” Brown says. It seems logical that employers will see lower claim costs as well.

Another 36% of U.S. respondents to Mercer’s survey said they would value self-managing health conditions using wearable technology. “Employers can put this in the bucket of long-term cost avoidance,” Brown says. “It’s about creating and promoting a culture of health and engaging employees in health. They get healthy and avoid later medical costs. It’s harder to measure the return on investment [ROI] for this one, but the benefit is keeping employees healthy.”

Further down the list, 32% of U.S. respondents indicated they would value customized treatment and medicines using algorithms based on a person’s genetic sequence. Thirty percent said they would value tools that predict the likelihood of certain illnesses based on data automatically collected about a person.

Brown says, theoretically, there are companies that use large data sets to make inferences about treatment paths and what goes into different treatment pathways. “It will be interesting to see where those will go and whether they can deliver the best treatment plan for an individual that has gotten them to the right clinical outcomes,” she says. “There is the potential to treat an individual the right way the first time and offer them the correct maintenance care, which would save them money on multiple doctor visits or medicines, and reduce claim costs for employers.”

However, Brown notes, there is still a question of who pays for individual treatments—would it be employers? “Is there a way to do so at scale so it doesn’t create a huge cost burden? We haven’t yet seen the impacts to cost,” she says.

As for tools to predict the likelihood of illness, Brown says, “If there is data to deliver more personalized treatment, or treat a disease earlier in its progression, employees would avoid unnecessary care.”

Brown notes that the collection of individual data in an employee population can be used for strategic purposes by employers to select proper health plans for their employees. “It can help employers make better decisions about how to deploy their benefit dollars on programs that are best for employees,” she says.

Brown found it interesting that the top three reasons employers are investigating digital health are improving productivity; employee attraction and retention; and engagement. “It is interesting that cost is not first. It speaks to the fact that digital health has the potential to impact cost but employers are not yet counting on it or underestimating digital health’s play in cost,” she says.

But, if offering digital health solutions will reduce employee turnover, that is a cost savings in itself.

Mercer’s Health on Demand study surveyed more than 16,500 workers and 1,300 senior decision makers in seven mature and six growth markets across North America, Europe, Latin America and Asia. To download the U.S. report, visit https://www.mercer.us/our-thinking/health/mercer-marsh-benefits-health-on-demand.html.