Employers Feel the Strain of Rising Labor Costs

New survey data shows employers both large and small are looking closely at operating expenses and, when possible, prioritizing salaries and benefits.

Principal Financial Group has published updated results from its Principal Financial Well-Being Index, showing that many small and midsize businesses enjoyed notable financial improvements over the last 12 months.

However, the employers in the index survey say they have a growing list of serious concerns about the future. They cite shifting geopolitical issues, interest rate hikes and continued recruitment challenges as some of their biggest worries.

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According to Principal’s data, 68% of businesses report financial improvement compared to this time last year. In March of 2021, large businesses outpaced small businesses in experiencing financial improvement by a wide margin of 37 points—or 72% compared to 35%. By March of 2022, Principal reports, that gap narrowed to 20 points—or 81% compared to 61%.

The picture ahead is less positive as business and cost-of-living expenses continue to rise. Indeed, both employers and employees rated inflation as their number one concern. Businesses are feeling pressured to increase wages and benefits, while employees widely cite concerns about mental health and well-being—and finding a new job with better pay and benefits.

Amy Friedrich, president of U.S. insurance solutions at Principal, says increasing labor costs have clearly prompted businesses to get more creative in how they attract new talent. Amid the increased competition for talent, she explains, businesses are focused on growing and maintaining their staff.

Compared to this time last year, more businesses are increasing their number of employees, with 53% increasing compared to 32% in March 2021. Notably, more than a third (36%) of open positions at the average company in the survey are brand new positions. The data shows some 28% of employers with less than 500 employees report higher job vacancy levels, while 43% of employers with more than 500 employees report the same.

According to Principal, the significant role employee benefits play in talent attraction and retention is more apparent than ever, with 37% of employers noting that they are increasing the quality of benefits they offer to help with employee recruitment. In addition, employers are prioritizing specific benefits like caregiving support, vacation time and pet insurance, which all rose to the top of the list of benefits employers are offering to attract new employees.

Among the employees surveyed, those who were less likely to have benefits such as retirement, vacation time and dental and vision insurance in their current role were more interested in leaving their job.

“As businesses evaluate ways to attract and retain talent, offering competitive benefits that meet employee needs is critical,” Friedrich concludes. “Communicating with employees and adapting benefits to their needs creates a supportive workplace. Today, employees want to feel connected to the work they are doing. They are selective regarding where they want to work and what they want from an employer. Adding benefits such as training opportunities and retirement plans contributes to a valuable employee experience.”

Annuities Shine in Rocky Market Environment

Both FIAs and fixed-rate deferred products benefited from the significant interest rate increases in the first quarter, according to new data published by the Secure Retirement Institute.

The Secure Retirement Institute has published the results of its first-quarter U.S. individual annuity sales survey, finding total annuity sales increased 4% to $63.6 billion.

Todd Giesing, assistant vice president, SRI annuity research, points out that first-quarter annuity sales tend to be a bit slower compared with later quarters. Early in 2022, this trend held, he explains, as annuity sales in January and February were a bit sluggish. This came after a banner year for annuity sales in 2021, which saw $254.8 billion in total sales for a 16% increase over 2020, and represented the highest annual annuity sales since 2008 and the third highest sales recorded in history.

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“Annuity sales in March then climbed to record-high levels,” Giesing notes. “Rising interest rates and increased market volatility shifted the product mix this quarter, with fixed annuity products driving the overall growth.”

According to the SRI data, total fixed annuity sales reached $35.2 billion, up 14% over the first quarter of 2021. Double-digit growth for fixed-indexed annuities and fixed-rate deferred annuities drove the overall fixed annuity sales to pre-pandemic levels.

Fixed-indexed annuity sales were $16.3 billion, or 21% higher than the prior year, while fixed-rate deferred annuity sales increased 10% in the first quarter, year-over-year, to reach $16 billion.

“Both FIAs and fixed-rate deferred products benefited from the significant interest rate increases in the first quarter,” said Giesing. “Coupled with a nearly 5% equity market decline, investors sought out principal protection and steady growth, which these products offer.”

SRI’s data shows traditional variable annuity sales were $19.1 billion in the first quarter, down 8% year-over-year. Registered index-linked annuity sales were $9.3 billion. While this figure is 2% higher than the first quarter of 2021, SRI’s data shows, it also reflects a 10% drop from the prior quarter.

“Market conditions in the first quarter have made FIAs more attractive than RILAs,” Giesing says. “As a result, the remarkable growth RILAs experienced over the past three years has leveled off.”

Both variable and fixed annuities can work within the workplace retirement planning context, experts agree, but it depends on a given plan’s objectives. For example, fixed annuities may provide for more predictability in growth and projected future income, along with a potential for lower fees. However, they may not offer the upside potential that a variable annuity could offer, which could be an important consideration for a given plan.

According to the latest SRI data, immediate income annuity sales were $1.5 billion in the first quarter, level with the first quarter of 2021, while deferred income annuity sales fell 18% to $300 million.

“We finally are beginning to see payout rate increases for income annuities as interest rates improve,” Giesing says. “However, because the Fed has signaled additional rate hikes later this year, we expect investors to wait to lock in rates, so sales will likely remain muted in the second and third quarters.”

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