Employers May Have to Ask for HSAs That Allow Investing

Benefit consultants, benefit brokers and financial advisers are generally not counseling HSA participants to invest their funds, a survey found.

While 90% of employers, benefit consultants, benefit brokers and financial advisers surveyed by HealthSavings said health savings account (HSA) participants are either somewhat or very knowledgeable about using health savings accounts as a means of saving for retirement, just 16% of benefit professionals said they actually counsel accountholders to invest their HSA funds.

More than one-third (36%) of benefit professionals stated it is not important to focus on investing rather than saving or spending, and 74% simply encourage their accountholders to save. But, employers disagree. When asked about which health savings account attributes are most critical, 65% of employers said a focus on investing is important, and nearly 40% of employers said they encourage HSA participants to invest as a retirement option.

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Craig Keohan, chief revenue officer at HealthSavings in Richmond, Virginia, says these findings stood out for him, and should be a wake-up call for brokers. Plan sponsors have recognized the opportunity in HSAs but they may have to ask for programs that allow investing.

Alison Moore, vice president of marketing at HealthSavings in Richmond, Virginia, cites a July 2019 report from HealthView Services that says, “Total lifetime health care costs for a healthy 65-year-old couple retiring this year are projected to be $387,644 in today’s dollars ($572,960 in future dollars). This includes premiums for Medicare Parts B and D, supplemental insurance (Medigap), and dental insurance, as well as out-of-pocket costs related to hospitalization, doctor visits, tests, prescriptions drugs, hearing services, hearing aids, vision and dental.”

She also notes that according to the Employee Benefit Research Institute (EBRI), the industry average for invested assets in an HSA is 4%. But HealthSavings sees an average of 52%—13 times higher than the industry average.

Whether or not an HSA provider allows for investments depends on its business model, according to Keohan. He explains, “Right now cash, from a revenue generating perspective, is better than investments. For providers, the net interest margin off cash is higher than what it would earn off the investment fees it would charge.”

Keohan also notes that traditionally most HSA providers would require employee to achieve a certain balance before they were able to invest their HSA assets; however, this is changing.

The HealthSavings survey found the majority (58%) of employers and benefit professionals only offer one HSA option. Asked why this finding is important, Keohan says, “For health plan coverage, employees are offered choices. Employers are thinking they should offer more HSA options because some providers look at accounts only as spending vehicles, while others consider them a savings vehicle. It’s an opportunity for employers to offer both types to employees.”

Keohan adds, “To me, HSAs are no different than defined contribution retirement plans or IRAs. It is important for participants to invest HSAs to ensure they have a secondary retirement vehicle.” He also says HSA investments, like retirement plan investments, help participants’ accounts grow better than a regular savings account.

Want to Attract and Retain the Best Talent?

A well-designed, employee-centric retirement plan makes all the difference.

In today’s tight labor market, demonstrating to prospective and current employees that your organization cares about their entire well-being, both physical and financial, can solidify the deal when you’re hiring top talent and want to keep them on staff. Offering a modern retirement plan reinforces this commitment to financial wellness.

Unfortunately, many retirement plans fail to stay current with emerging trends for investments, plan design and governance, exposing the sponsor to greater fiduciary liability and delivering less-than-optimal outcomes for employees. Companies in this situation should consider enhancing their plans—otherwise they risk losing high-performing talent to competitors.

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The following is a short list of questions to help plan sponsors and their advisers identify potential opportunities for improvement.

  • Are employees offered a comprehensive financial wellness program? Offering concierge-level services such as financial wellness coaching can deliver a significant performance advantage for retirement plan participants. Additional services, including student loan and credit card debt counseling, insurance needs-analysis, asset decumulation strategies and tax-planning, can also demonstrate that an employer truly cares about its workers’ overall financial well-being, not just their retirement.
  • Are plan participant outcomes measured? Historically, investment performance and participation rates were the key indicators of plan success, but this is no longer the case. Today, it is a best practice to measure plan health with a comprehensive metric that identifies each plan participant’s ability to secure adequate retirement income. In other words, “retirement readiness” is now viewed as the best measure of plan success. Tracking retirement readiness allows an employer to effectively align benefit strategies and direct efforts to help participants achieve optimal outcomes. Helping employees keep their retirement savings on track often leads to a greater appreciation for both the plan and the overall organization.   
  • Has the plan sponsor considered opportunities for outsourcing? Managing a retirement plan, particularly one with a strong plan health metric, takes a significant amount of time. Automating and outsourcing routine tasks, such as payroll data submission and the distribution of employee communications, can significantly reduce the plan sponsor workload. The less time the employer needs to spend managing the plan, the more time the human resources (HR) team has to focus on other important employee initiatives and priorities.   
  • Are plan fees regularly reassessed? As a fiduciary, plan sponsors have to ensure plan fees are reasonable based on the value of the services being provided. More than ever before, employees are acutely aware of this responsibility, and the impact higher expenses can have on their retirement savings. Employees trust the plan sponsors to deliver on their fiduciary commitments and expect their retirement plan to offer the best combination of cost-effective, high-performing investment options.
  • Does the retirement plan offer true open architecture? Depending on a plan’s recordkeeper, it may be contractually obligated to use specific strategies or share classes that are not the least expensive available. True open architecture provides employees access to the investment options they want and gives the sponsor flexibility to deliver a fund lineup that is optimally designed for employees, accounting for their relative risk tolerances and goals.

Addressing the above questions can start the conversation about improving a retirement plan. In today’s tight labor market, firms need to decide how they can differentiate themselves from the pack. Even if a plan sponsor feels its offerings are up to snuff, it’s just as important to keep this edge. Regularly reviewing the plan will mean participants benefit from emerging trends.

Neal Smith is a principal at Cerity Partners.

Note from the editor: This feature is to provide general information only, does not constitute legal or tax advice, and cannot be used or substituted for legal or tax advice. Any opinions of the author do not necessarily reflect the stance of Institutional Shareholder Services Inc. (ISS) or its affiliates.

Cerity Partners LLC disclosures: Cerity Partners LLC is a Securities and Exchange Commission (SEC)-registered investment adviser with offices in California, Colorado, Illinois, Michigan, New York, Ohio and Texas. The foregoing is limited to general information about Cerity Partners’ services, which may not be suitable for everyone. You should not construe the information contained herein as personalized investment or legal advice. There is no guarantee that the views and opinions expressed above will come to pass. Before making any decision or taking any action that may affect your finances or your company’s finances, you should consult a qualified professional adviser. The information presented is subject to change without notice and is deemed reliable but is not guaranteed. For information pertaining to the registration status of Cerity Partners, please contact us or refer to the Investment Adviser Public Disclosure website (www.Adviserinfo.sec.gov).

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