Addressing Employees’ Student Loan Debt in 2020

A review of how employers can help employees break free from the bind student loan debt has on financial wellbeing and retirement savings.

Student loan debt skyrocketed in the past decade, topping $1.5 trillion among millions of Americans. The crisis has prompted U.S. employers to address it in their benefits programs.

“Employers are becoming more involved in offering [student loan debt benefits] in the workplace,” says Ashvin Prakash, director of Product Development at Ubiquity Retirement + Savings. “Similar to retirement benefits, we’re seeing an increase in employers who say, “come work for us, and we’ll help you pay down your student debt by making direct payments towards your debt.”

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Legislators have made a point to address the debt crisis as well. Most recently, Senator Rand Paul, R-Kentucky, introduced S. 2962, the Higher Education Loan Payment and Enhanced Retirement (HELPER) Act, which would allow Americans to annually take up to $5,250 from a 401(k), 403(b), 457 plan or IRA—tax and penalty free—to pay for college or pay back student loans. Last year, The Retirement Parity for Student Loans Act was introduced. The bill would permit 401(k), 403(b), and SIMPLE retirement plans to make matching contributions to workers as if their student loan payments were salary reduction contributions. In early 2019, legislators introduced the Employer Participation in Repayment Act, which would permit employers to contribute up to $5,250 tax-free to their employees’ student loans.

Given the emphasis legislators have taken to combat student loan debt, the crisis is expected to be a hot button topic for 2020, especially given the upcoming presidential election. “We all know it’s a huge crisis, student loan debt is more than it’s ever been and it’s something a lot of people are struggling with,” adds Prakash. “It’s hard for me to imagine someone would overlook the impact this would have to their retirement security.”

Paying off student loan debt helps employees be able to save for retirement—some benefits allow for both at the same time—and more options for providing this benefit have been introduced. Neil Lloyd, head of U.S. Defined Contribution and Financial Wellness at Mercer, says plan sponsors concerned with the costs of offering a student loan repayment program can look to refinancing or 401(k) matching. Refinancing allows employers to add a credit to the loan account and establish new repayment terms and better interest rates for borrowers, whereas student loan 401(k) matching authorizes plan sponsors to match an employee’s student loan contributions, and instead, apply it to the worker’s 401(k) account.

This type of student debt repayment program was approved in an IRS Private Letter Ruling issued in August of 2018 for employer Abbott. Because participants receiving a student loan repayment non-elective contribution can still make deferrals to the 401(k) plan and receipt of the contribution is not dependent on whether the employee makes deferrals to the plan, the IRS ruled the benefit will not violate the “contingent benefit” prohibition of the Income Tax Regulations.

Despite this, plan sponsors are still wary on offering these types of programs, due to fear of noncompliance, says Jeff Holdvogt, partner at McDermott Will & Emery. IRS Private Letter rulings apply to the plan sponsor requesting the ruling, and not to retirement plans overall.

Another option employers have are student loan direct payment platforms, where plan sponsors will agree to make a payment towards a student loan for a fixed period. Yet, most employers dislike the payment platforms on the basis that it is taxable to workers, and costly, too.

“When you offer a refinancing program, it doesn’t cost much. But with student loan direct payments, you might need to get a budget approved,” Lloyd says.

At Tuition.io, plan sponsor clients are already introducing innovative approaches to student loan repayment benefits. Recently, the firm partnered with Montefiore St. Luke’s Cornwall (MSLC) on a benefit allowing employees to convert paid time off (PTO) days to student loan repayment dollars.

Plan sponsors may also simply choose to educate their employees about the various Federal loan repayment and loan forgiveness programs. Working with a financial adviser or someone well-versed in financial services or partnering with insurance and retirement companies to add educational sessions can help increase overall comprehension, as most can provide a thorough analysis catered to ensuring participants are enrolled correctly and that their loans qualify, Randy Lupi, regional vice president at AXA Advisors, suggests.

In an Issue Brief published by the Employee Benefit Research Institute (EBRI), Neil Lloyd, partner and head of DC & financial wellness research at Mercer, explains choices plan sponsors have for offering student loan repayment benefits.

Nearly one-third of employers, 32.4%, offer or are planning to offer some student loan debt program, such as debt consolidation, refinancing or employer-paid subsidies, according to EBRI’s 2018 Financial Wellbeing Survey.

“Student loan debt is a hot button topic in the workplace,” EBRI says in its report, “How Employers Are Tackling Student Loan Debt.” “The percentage of American families with student loan debt has more than doubled since 1992, from 10.5% in 1992 to 22.3% in 2016.”

Additionally, “repayment of this debt can be challenging. In 2017, one-fifth of those with education debt were behind on their payments.”

Those employers that are focused on student loan debt are more than twice as likely than the typical survey respondent to have measured the financial well-being needs of their employees, including examining existing employee benefit data (68%), surveying employees (56%), holding focus groups (46%) and analyzing other quantitative employee data (45%).

Asked who is championing their financial wellness initiative, the most common source is human resources (55.0% and 60.0%) followed by a senior executive (21.0% and 17.5%) and a vendor (10.0% and 7.5%).

Indeed, quite a few vendors have introduced student loan repayment benefit offerings. For example, Retirement planning and investing firm FOCUS4Financial (F4F) has teamed up with Thrive Flexible Matching to offer a new employee student loan repayment benefit.

The Thrive Flexible Matching student loan debt solution looks to combine an employee’s contribution and employer match from the company’s 401(k) or 403(b) plan, allowing eligible employees to reallocate shares of their retirement planning contribution and company match towards their student loan debt, according to F4F. Once adopted, workers can control how their retirement funds and company match are allocated, either exclusively towards their retirement savings or student loan debt, or a combination of both.

Offering programs, features, and even education to address student loan debt can benefit the workforce, the plan, and the employer.  “If it helps them to be in a better place financially, incentivize the employees to use it,” says Scott Thompson, CEO of Tuition.io. “It’s good from every direction. Good for the employer, good for the employee, and for the big issue of student loan debt.”

Evolving Your Financial Wellness Program in 2020

By including the right elements in a financial wellness program, employers can help employees squirrel away more emergency and retirement savings.

As retirement plan sponsors continue to witness that employees who have their financial house in order are better able to save for retirement, financial wellness programs evolve.

For example, they are shifting from general financial education to become more tailored for different demographic groups and ages. Plan sponsors are also starting to offer financial wellness programs that motivate and prompt employees to take action to improve their financial outlook.

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To achieve this, a financial wellness program needs to include an adviser or coach, some say. “There are many financial wellness programs out there, but they don’t get used unless they are paired with a coach, accountability for the participant and making the participant confident enough to use them,” says Jim McDonald, a partner with Channel Financial. “On January 2, the gym is packed. On February 2, it is empty—unless you have a personal trainer keeping you on track. The same concept applies with a financial coach.”

It is also important to suggest participant goals that seem attainable, says Kenneth Forsythe, head of products strategy at Empower Retirement. This is why Empower developed a new tool, the Next Step Evaluator, he said. Empower plans on rolling out the tool, now in pilot, to all of its clients by this coming February. “Don’t overwhelm people with the entire path they must take to achieve a financial goal,” he said. “Instead, focus on the very next step they must take, the best use of [their] next dollar. Maybe that’s establishing an emergency savings account.”

A recent report from Cerulli, “U.S. Retirement End-Investor 2019: Driving Participant Outcomes With Financial Wellness Programs,” agrees with this premise.

“Individuals must be triggered to enact changes that affect their financial lives in a positive way,” says Dan Cook, a research analyst with Cerulli. “So, providers must consistently collect data to identify engagement strategies that resonate most with specific groups and craft digital experiences through which a participant’s ‘next best action’ is only one or two clicks away.”

The Cerulli report says participants’ primary sources of financial stress are healthcare expenses, cited by 30.5%, insufficient retirement savings (25.7%), monthly bills (10.7%), inadequate emergency savings (10.6%), credit card debt (8.4%), and student loan debt (4.7%).

It says health savings accounts (HSAs) could help participants with their health care expenses, but few participants know much about them, particularly that they can use the accounts to invest. Plan sponsors should educate participants about using HSAs as a retirement benefit, starting with their triple tax advantages, Cerulli says. Moreover, sponsors should not just try to educate participants about HSAs at the annual benefit enrollment period but throughout the year.

Emergency savings has also become an important part of financial wellness programs, as the Employee Benefit Research Institute (EBRI) has found that 75% of households headed by a participant in a defined contribution (DC) plan have only three to four months’ worth of savings, which EBRI says is inadequate. Today, 20% of employers offer some type of program to help their employees have adequate emergency savings.

These include a rainy day savings program within a defined contribution (DC) plan, a rainy day savings account alongside a DC plan and a rainy day savings account separate from a DC plan.

In line with this, many sponsors have learned that debt is preventing their workers from saving for retirement. A survey of participants by PwC found that 49% said they find it difficult to meet household expenses on time each month. Eighty-two percent expect to be working during retirement (50% part-time and 32% full-time). A mere 18% are not planning on working in retirement.

Here is where financial wellness programs need to be personalized and actionable: PwC says that while 80% of employers report having a financial wellness program, some of these programs are still primarily focused on retirement savings and fail to address the wide variety of financial issues that workers are grappling with every day. As well, they do not offer workers an opportunity to sit down one-on-one with a financial adviser.

“Employees crave the element of human interaction,” PwC says. “Successful financial wellness programs find the optimal way to shape the relationship between technology and human interaction, delivering the motivation employees need to achieve their goals.”

Financial wellness programs also need to consistently engage participants. Financial Finesse’s 2018 Financial Wellness Year in Review report includes the results of a multi-year study focusing on 2,458 employees who regularly engaged with their employer’s financial wellness program in the five years between 2013 and 2018. The study found that the employees improved in all areas of financial planning—with the greatest level of improvement in retirement preparedness.

In 2013, 21% of participants said they were prepared for retirement. By 2018, that had jumped to 57%.

Other improvements included a 50% increase in average retirement plan deferral rates, from 6.3% to 9.4%. Average contributions to an HSA rose by 41%, from $934 to $1,319. The percentage of people who felt confident in their retirement strategy rose from 43% to 69%.

Dave Kilby, president of FinFit, agrees with all of the aforementioned developments in financial wellness programs and shares tips with PLANSPONSOR on how sponsors can make these improvements.

To create a financial wellness program that is personalized for each individual’s income, spending habits and long-term goals, all a sponsor needs to do is to analyze human resource and payroll data, Kilby says.

“The Financial Health Network, a great [resource], has defined what a successful financial wellness program should consist of,” Kilby says. “The four pillars they talk about are: plan, spend, save and borrow. Other financial wellness programs deal with individual silos. The Financial Health Network advocates a comprehensive approach to those four pillars in a financial wellness program that looks at each separate employee as an individual and drives behavioral change.”

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