Retaining Skilled Experts Requires Employer Flexibility

Implementing a phased approach to retirement and transitioning workers in a ‘flex-tirement’ paradigm helps employers to remain competitive and keep down hiring costs.
Employers are keeping their skilled experts on staff, preparing for massive turnover and the loss or transfer of institutional knowledge with innovative approaches, reflecting significant demographic changes.

Employers are tackling retention challenges in part by providing employees with a transition approach to retirement that involves employees continuing to contribute to their retirement plan, continuing employees’ health insurance until age 65, enabling flexible and hybrid work schedules, and cross-training employees in certain, distinct roles.

In 2024, the U.S. population entered the first Peak 65 year when more than 11,000 Baby Boomers will turn 65 every day, finds the Peak 65 Economic Impact Study from the Alliance for Lifetime Income.

“Many companies are nervous about a lot of traditional knowledge and experience walking out the door in large volumes,” explains Heather Tinsley-Fix, senior adviser, employer engagement at AARP. “Between 2024 and 2027, [more than 4 million] Baby Boomers turn 65 each year, and that’s a typical common age for retirement, so I think companies are nervous about just the volume of people leaving.”

Totaling about 11 million, the older workforce has almost quadrupled in size since the mid-1980s, found research by the Pew Research Center, published in 2023. Adults ages 65 and older are projected to be 8.6% of the labor force in 2032, up from 6.6% in 2022; and older adults are projected to account for 57% of labor force growth over the period.

Employers have developed focused strategies to retain older workers.

“The best way to leverage older workers is to continue to employ them, to give them flexible options to stay with you, and to develop age-inclusive policies and practices, like providing support for working family caregivers, providing health and financial benefits, making sure that you have learning and development opportunities that apply to everybody [and] making sure that older workers are treated the same as everyone else,” explains Tinsley-Fix.

Sponsors, as employers, must tackle their own challenges with regards to recruiting, hiring and training personnel to work in human resources and benefits. For employers, regarding sponsor-specific roles in HR and across positions, generally there is an “acknowledgement that because the workforce is graying in such large numbers because there are fewer babies being born to enter the labor force,” says Tinsley-Fix. Companies are realizing “that they need to have these kinds of talent management strategies and a very deliberate offboarding process and approach as well as a process to welcome people back in, like return-ships and things like that. So, they know it’s important.”

Employers Preparing


A 2023 study by business management consultant Bain & Company finds 25% of the workforce will be over 55 by 2031; representing a near 10% increase from 2011; and approximately 150 million jobs will be done by older employees, the data shows.

For employers, remaining competitive requires retaining the institutional knowledge of older workers because hiring is costly, explains Frances Brown, director of retirement and policy at Lumen Technologies, Inc.

“We’re always preparing for that, cross training and having people move roles or rotate through roles,” says Brown.

The Monroe, Louisiana- based telecommunications company taps specific techniques, “making sure there’s always a backup or somebody that knows the same [skills] as somebody else—that’s been our philosophy and how we manage,” the graying of the workforce.

For employers, retaining their institutional knowledge is vital, explains Brown.

With Lumen’s approach, “you [are able to] keep that knowledge, and then transition it,” adds Brown. “Hiring someone take can take months to do, so if we can do this and find somebody who will take over that position—you don’t have that [employment] gap. For Lumen, there’s costs in hiring, versus somebody remaining in that role, so it helps us.”

In 2020, U.S. Census Bureau data found the 65-and-older population grew by more than one-third (34.2%) or 13,787,044 in the 10 years between 2010 and 2020, by 3.2% (1,688,924) from 2018 to 2019 and the population increase has contributed to a rise in the national median age from 37.2 years in 2010 to 38.4 in 2019, according to the Census Bureau’s 2019 Population Estimates.

“For employers, they’ve got to figure out flexible ways to retain their older workforce, and some of them are not set up to do that,” adds Tinsley-Fix. “There’s lots of different ways that companies can flexibly retain those folks.”

Retaining With Benefits


Bolstering employee benefits is another method employers are using to prepare.

In 2023, Delta Air Lines launched an emergency savings program.

Delta does not “necessarily go out and tout the emergency savings program over other aspects of our employee [benefits] program, but I do think it’s an incredible retention tool, and not just because Delta provides this program and gets a $1,000 bonus into it,” explains Josh Jessup, general manager of global retirement and financial wellness at Delta Air Lines.

“It’s a piece of the puzzle,” to both retain older workers and attract new hires of all ages, he adds.

The “most common” method employers have used is have employees “work fewer days per week,” adds Tinsley-Fix. “You can work four days a week or three days a week and you’ll have a commensurate drop in pay, but you’ll keep some key benefits.”

Lumen employees can work flexible schedules, says Brown.

On Brown’s team, for example, “some [employees] work four days a week and some work three to four-and-a-half days a week, and then their hours are flexible,” she says.

“[It] allows for people to have a little bit more balance in their life and do other things that they want to do,” explains Brown.

Supporting their employees’ work-life balance is helping Lumen to establish a culture that “has really been good to keep people around,” she adds. “It’s this thing that’s not any kind of monetary benefit, but it’s more of a work-life balance benefit that people love.”

Key benefits employers may utilize include:

  • Flexible work hours
  • Hybrid work programs
  • Arrangements to phase into retirement over one year
  • Providing practical mentorships to retain older workers
  • Upskilling
  • Offering in-retirement-plan protected retirement income options and annuity products
  • Offering employees the option to retain their health coverage until age 65; and
  • Providing family leave policies for parents and grandparents.

Tinsley-Fix notes, “being able to retain health coverage,” is important, at least until age 65.

“After 65 when you do qualify for Medicare, then it becomes a little less important but in that crucial 10-year period [from] 55 to 65 it’s really, really important for companies if they’re offering phased retirement to include health coverage in that and to dictate if it’s [available to people working] 20 hours or 30 hours, whatever the threshold is that you need to maintain to keep those benefits [is key],” she explains.

In addition to parental leave, emerging employee benefits include grand-ternity leave, explains Cyrus Bamji, chief strategy and communications officer at the Alliance for Lifetime Income.

“Caregiving is such a big issue, for everybody out there, especially women,” he says. “Cisco [Systems] for example, I know, gives three days … of paid time off for a [new] grandparent.”

Retirement plan sponsors should also offer their participants “protected income and annuity solutions,” he adds. “There’s no doubt there’s data to show that, number one, employees need it and want it in their plans.”

With the employer’s organization the domain of the retirement and other benefits of the plan sponsors could be empowered to a greater degree, he adds.

“HR departments very often don’t even have as much decision-making and control these days on these types of things,” he says. “They’re made by committees at a higher level and or at the CFO level, which I get, and I understand for liability reasons and so on and so forth, but I think it all just kind of snowballs to—rather than looking at what’s best for our employees, what products, what services, what benefits are best—these folks, so many of them are just there to execute on a benefit versus actually develop strategies long-term. The appreciation for your HR departments and the skills that some of those folks have just needs to improve. You need to be able to trust some of those folks more.”

Flex-tirement?


Pursuing a flexible approach to retirement will require employers to amend their plans and other benefits. Keeping their skilled experts may require employers to allow workers to remain enrolled in the retirement savings program and continue to make retirement contributions as well, explains Neil Costa, founder and CEO of HireClix, a digital recruitment marketing firm based in Gloucester, Massachusetts.

“Not everybody [wants to draw down assets], if they’re still interested in working, they’re not ready to withdraw, from the retirement plan, and I think they may even have more discretionary income to put away into retirement,” Costa says.

“Many companies focus their flexible retirement options, targeting them towards the employees who have the most specialized skills or who have a ton of experience,” adds Tinsley-Fix. “In sales, for example, or in legal or compliance departments, there’s a lot of focus on those people who have a deep base of knowledge, and they don’t want to lose that knowledge or that skill set.”

403(b) Participation Rates Reach Record Highs, but Savings Results ‘Still Not Great’

For 403(b) plan sponsors, automatic enrollment helps employees build retirement security, but participation is only half the task facing many, due to low savings rates.
Automatic enrollment, better communication and employer matching contributions are driving 403(b) retirement plan participation rates higher, but greater participation is not always resulting in better retirement preparedness.

An average of 83.1% of eligible, active, nonprofit-organization employees maintained a balance in their plan in 2022, nearly identical to the year before—and up from 76.7% in 2013. Participation rates at nonprofit 403(b) plans have continued to reach record levels, according to data from the Plan Sponsor Council of America.

For 403(b) plans, while increased participation is clearly positive, Kim Cochrane, senior director of client services for Hub International’s Mid-Atlantic region, cautions there may not be cause for celebrating, because there is not yet evidence showing workers are also saving more.

“Automatic enrollment is taking a good solid market share in the 403(b) world. … It is probably single-handedly contributing to the increase to participation of employees in 403(b)s,” she says. “Now, that [increase] does not mean they are saving enough money; it just means they are saving something.”

Participation rates increased due to “auto-enrollment, better communications, [and] the [employer’s] match may have a role,” says Robyn Credico, defined contribution practice leader for North America at Willis Towers Watson.

A growing number of 403(b) plans use auto-enrollment: Use of the feature increased by almost 20% in 2022, and it was used in 31.4% of 403(b) plans, up from 26.5% the year before, PSCA data show. In 2013, 16.0% of 403(b) plans used auto-enrollment.

Within 403(b) nonprofit plans, health care and K-12 education retirement plans experienced the largest increases in 2022, says Hattie Greenan, director of research and communications at PSCA, which is part of the American Retirement Association. Voya Financial 403(b) plans experienced a 38% increase in plans using auto-enrollment in 2023, according to Voya data.

Behavioral finance techniques provided the fuel for 403(b) plans to boost their participation rates, which “definitely was a primary goal,” says Brodie Wood, Voya’s senior vice president and national practice leader for health care, education and not-for-profit markets.

According to retirement plan adviser Alan Cole, vice president of retirement plan adviser services and wealth at OneDigital, 403(b) plans participation rates “[increased] across the board.”

“Most 403(b) plan sponsors are taking a look at education and advice within the plan,” Cole adds, “which also was driving better engagement.”

The addition of auto-enrollment is one way nonprofit retirement plans are evolving to be more similar to 401(k)s, explains Wood. Incorporating active choice and other behavioral finance learnings has meant that “how we drive people to the best action has incrementally gained so much momentum,” Wood says.

“It’s like [innings of] a baseball game” as each type of plan continues to evolve, says Wood: “The 401(k) market is in the ninth inning of being commoditized [and] understanding what a fiduciary [is]; health care is in the seventh inning [as] mostly consolidated; higher education [retirement plans are] in the fifth inning; [and] K through 12 [plans are] in the second inning, in terms of development.”

Participation Is the Start, Not the Goal

Increasing participation rates for 403(b) plans is only the beginning of a longer journey, Cochrane notes. Employers must support nonprofit workers to save, accumulate the greatest possible pool of assets and maximize their retirement security to safeguard against the risk of outliving their money in retirement, she adds.

“Get employees in the business of saving for their longest period of unemployment,” Cochrane says.

Nonprofit sponsors are increasingly using auto-enrollment with higher default rates and automatically increasing those default rates over time, PSCA data show. Using auto-escalate with re-enrollment can assist participants save greater amounts, Cole says.

In 2022, more than one-third (36.1%) of plans with auto-enrollment used a default rate greater than 3%, up from 26.9% in 2021, and two-thirds of plans automatically escalated the default percentage, up from 57% in 2021, according to PSCA. With auto-escalation, participants’ contribution from salary will increase by a specific rate, usually 1%, each year unless they choose otherwise.

For sponsors, using re-enrollment is a tool “capturing participants in the plan who were not enrolled; perhaps they didn’t understand it enough [at the time they were hired],” Cole explains.

Sponsors are also increasing immediate eligibility to receive employer contributions, adding Roth options and applying investment policy statements, according to PSCA.

Nearly half of plans (47.8%) allowed participants to receive matching employer contributions immediately upon hire in 2022, up from 36.3% in 2021; two-thirds offered Roth options, up from 58.8% in 2021; and 63.3% of organizations included an investment policy statement in plans, up from 61.2% in 2021 and 25% in 2013.

For Cochrane, the crucial task facing 403(b) plans is driving participants toward saving more, emphasizing—for employees who can afford to—the significance of retirement savings in small amounts.

“Our next big challenge is getting [participants to increase their retirement savings] from whatever they’re doing right now to [what] … they’ll need for retirement,” she says. “There’s a lot of struggle happening financially in the nonprofit sector to do all of the great things they want to do. And that is a big challenge for HR teams and nonprofit employers nowadays.”

Cochrane explains, “Individual outreach is the only way we’re going to get there as an as a nation or as an industry. One-on-one consultation has been the single best success we have found with helping every employee.”

For 403(b) plans, the average savings rates in plans with Fidelity Investments as the recordkeeper reached 11.5% in the fourth quarter of 2023, up slightly from 11.1% in Q4 2018. In the same period, the total savings rates in 401(k) plans reached 13.9%, up from 13.1% in 2018, according to data sent by Hub International.

Education and Communications

Personalizing retirement plan education to help boost savings requires sponsors to emphasize the importance of saving for their long-term retirement readiness, Cochrane says.

“[Sponsors] need to take a very parental overview [of] education with employees to say, ‘Do you have the ability to put $25 in today out of every paycheck?’” she says.

Providing education can mean starting at the basics of investing and retirement plans: explaining what a target-date fund is; what TDF vintages are; how to pick appropriate TDF vintages for their age; how the plan’s qualified default investment alternative works; and what a glide path is, according to OneDigital’s Cole.

Explaining how to properly use retirement plans is not unique to 403(b) plans, he adds. Yet, for developing an education strategy, tailoring aspects to the demographics of sponsors is useful, Cole says.

“When I’m working on a [retirement plan of a] college and university, they’re typically very focused on education, so when developing their education strategy, it resonates with the employee, [and] they’re able to understand, ‘I’m here to learn; I teach,’” Cole adds. “[Retirement plan education] is more impactful in that environment. If you have a foundation, that may or may not resonate with everyone.”

When developing an education strategy, sponsors can study their employee population’s level of engagement with the plan’s recordkeeper or adviser, adds Cole.

Greater personalization reflects that “plan sponsors are much more attuned to their employees’ need to figure out where my next best dollar goes,” Wood adds, and for 403(b) plan sponsors with employees in health care and education, student loan debt is another barrier.

“If you think [through] the eyes of a nurse or a teacher—especially those under the age of 30—the challenge [to increase retirement contributions] has been a lot of student loan debt,” Wood says.

For plan participants dealing with student loan debt, personalizing education means forming a financial plan with the participant in which their priority is to pay off loans before contributing to the retirement plan, he explains.

Key strategies to boost other participants’ contributions include preparing to make decisions about health care, using a health savings account and student loan debt, Wood says. Sponsors with high-deductible health plans, which can be paired with HSAs, must communicate the availability of this option and how it works, he adds. Communication must also convey information deliberately but use a more engaging approach.

“In the [old] days, you’d have advisers sitting up in front of a room, and they would preach to employees or almost dictate, ‘You must save for retirement. You can’t afford not to,’ it was a different way of communicating,” Cochrane says. “Now we realize [a better approach is] more maternalistic or paternalistic.”

Sponsor education and communication should “encourage employees to sign up for this free-to-them retirement benefit, offering this guidance that’s not intimidating [and] it’s not a sales pitch,” Cochrane adds. “No one’s going to talk down to them or make them feel bad about anything, but encourage those employees” to get engaged with their retirement plan.

Pay Gaps

Nonprofit participants face different challenges than many corporate employees that can limit their saving: a trend toward lower salaries. OneDigital’s Cole explains low pay is an issue in both types of plans, as workers of all kinds face low compensation and high costs of living.

Insufficient retirement savings is “not specific to 403(b) [plan participants because of low salary, [because] even in [a] 401(k), if you’re [a low-paid worker] in a call center, you’re likely not to have contributed to your 401(k) plan,” he says. “If you’re an employee making $20,000 a year [or between] $25,000 and $30,000, you’re going to have a hard time saving in a retirement account. 403(b) or 401(k) doesn’t matter.”

Cochrane notes that nonprofits in social services, particularly, struggle to provide robust retirement benefits or offer a retirement plan. Lacking employer-sponsored retirement benefits reduces the retirement readiness of workers at nonprofits, many of whom are from historically “marginalized” backgrounds, Cochrane says.

“A social welfare organization that is feeding the poor on tight budgets, they are more apt to not have a retirement plan or, if they do, they do not necessarily have the funds to encourage [contributions]” or have employer matching contributions, she explains.

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