The theme of the campaign is the “Big Picture,” and it encourages individuals to start picturing where they would like to be in retirement so they will be motivated to take positive action.

According to a press release, the campaign reminds individuals to create and review a comprehensive strategy, which includes leveraging their company-sponsored retirement plan. ING’s “Big Picture” initiative provides a broad selection of print and electronic materials that employers and distribution partners can customize with their own plan logo and a call to action. 

The campaign also points to several online tools and resources from ING that investors can refer to for planning, such as www.INGYourNumber.com, www.INGCompareMe.com, and My Retirement Outlook. These tools allow users to calculate the amount they need to reach their goals, compare their savings to others like them, and identify potential savings gaps.

“No matter where you are on the path to planning and saving for retirement, ING believes everyone can benefit by taking a step back and examining the big picture,” said Maliz Beams, CEO of ING U.S. Retirement, in the announcement. “The responsibility for funding retirement has increasingly shifted onto the shoulders of working Americans. Developing a holistic approach to planning — by saving both in and out of the workplace — and seeking out advice, education, and guidance when needed are critical to reaching your goals.”