For more stories like this, sign up for the PLANSPONSOR NEWSDash daily newsletter.
Products October 22, 2012
ING Offers Save for Retirement Week Education Campaign
October 22, 2012 (PLANSPONSOR.com) - ING U.S.’s retirement business launched a multimedia education campaign to coincide with National Save for Retirement Week.
Reported by PLANSPONSOR staff
The theme of the campaign is “Get in the Game,” and it uses a game board illustrating the steps that can be taken in the retirement planning journey to engage and motivate individuals of all ages about the importance of a well-thought-out path for the future.
The campaign is designed to:
- Generate interest among nonparticipants about the potential of their employer-sponsored plan;
- Encourage active participants to evaluate their current savings strategy and make positive changes within their account;
- Motivate employees to work with a financial professional and leverage the valuable guidance they can offer; and
- Drive individuals to utilize online, personalized tools that can inform, engage and inspire positive savings action.
A video included as part of the campaign is at http://www.ing-usa.com/us/marketing/3024360/3024360.html.
You Might Also Like:
Benefits |
Labor Outlook Lessons From EBRI’s Spring Policy Forum
A panel of experts convened by EBRI discussed what factors are driving the ‘Great Resignation and Retirement,’ and what the...
Employers Feel the Strain of Rising Labor Costs
New survey data shows employers both large and small are looking closely at operating expenses and, when possible, prioritizing salaries...
Picking the Minds of Stock Plan Participants
Most feel confident in their ability to access their stock plan account, but many would like more education about maximizing...