MassMutual Names Smiley for Retirement Marketing
Post
December 16, 2008 (PLANSPONSOR.com) - MassMutual
announced it has tapped E. Heather Smiley as vice president,
marketing communications in its Retirement Services
Division.
A MassMutual news release said Smiley will
supervise national accounts communications and
participant, sponsor, and adviser marketing, as well as
advertising and public relations for the retirement
business.
Smiley is based in MassMutual’s Springfield,
Massachusetts headquarters and reports to Elaine
Sarsynski, executive vice president of MassMutual’s
Retirement Services Division and chairman and CEO of
MassMutual International LLC.
Smiley earned her bachelor’s degree in marketing
and English from the University of Tampa. She most
recently served as senior vice president of marketing
communications for Fidelity Investments.
It was $1.95/gallon gasoline (even more incredible, that
was while I was still in the borders of Connecticut, which
imposes some of the highest gasoline taxes in the
nation).
Indeed, what with the election, the introductions of the
new Administration’s team, the bailout/rescue of the
week, and the continued jitters of the world markets, the
reality that gasoline costs about half what it did in July
has gone almost unreported.
Still, I heard a report last week that suggests the net
impact of that drop in price has put about $500 billion
back in American pockets—now THAT’S a “stimulus
package” we can believe in!
Still, what I find interesting about that dramatic
turnaround in oil prices is that it happened so rapidly
that the explanations of why it ran up so quickly are still
ringing in my ears.
I remember all too well the pundits laying the price hikes
off on the growth in the emerging industrial economies of
China and India, the impact of hurricanes on production in
the gulf, concern about turmoil in the Middle East, the
perceived vulnerability of the shipping lanes….Others, of
course, cited the fact that we hadn’t built a new
refinery in more than a decade, and that we refuse to
consider drilling in areas that wouldn’t seem to pose a
threat to man nor beast.
But what I remember most vividly was how consistently the
so-called experts denied that “mere” speculation
could account for these kinds of increases.
Yeah, right.
IMHO, one of the most frustrating things about the
current economic crisis is that nobody seems to know what
is causing it and, thus, no one can offer a credible idea
of how long it will last or what can (or should) be done to
hasten its end, much less what the “rest of us”
are supposed to do in the “interim.”
While financial pundits are, these days, prone to trace
cyclical “corrections” to the bursting of
“bubbles”—housing, tech—the resulting declines are
generally not that sudden, nor are they, generally
speaking, wholly unanticipated.
Rather, they are the result of pressures on our financial
system like the geological pressures that often result in
earthquakes or the eruption of volcanoes.
And, like those geophysical manifestations, there are often
precursors to the actual “big event,” as well as
significant after effects (nor do you have to be a
financial genius to see them—how many times over the past
couple of years did you look at the soaring prices of homes
in your neighborhood and think “this can’t go on?”).
The problems at Freddie Mac and Fannie Mae that ostensibly
triggered the most recent crisis were so blatantly obvious
that even Congress felt compelled to hold hearings on the
subject (and back in 2006, no less!).
At the outset of the current crisis, I was encouraged to
see the federal government step forward to help and
facilitate some—but not every—institution that appeared to
be struggling.
In hindsight, that may not have been as well-reasoned as
one might want to believe, but at least there was the
appearance of selective and intelligent, if not
appropriate, involvement.
We want to believe that the so-called experts know what
they’re doing.
But with every passing day, it seems more and more obvious
that they don’t.
Little wonder, then, that the American electorate is
increasingly disinclined to simply hand over a blank check.
Little wonder also that some of the market’s “natural”
remedies have apparently been staved off by people waiting
to see how much the government would do—knowing full well
that an outgoing Administration desperate for its legacy,
and an incoming Administration anxious to prove
itself—would be more than somewhat inclined to do
“more” than might otherwise be the case.
Retirement plan investors are consistently and, IMHO,
prudently told to “stay the course” in times of turmoil;
reminded that, even when change seems appropriate, even
essential, to be careful about overreacting.
It’s an approach that prudent advisers, in large part,
applaud and support.
Maybe it’s time the folks in Washington took a bit of
THAT advice to heart.