Nearly Half of Sponsors Fail to Realize They Are Fiduciaries

This is true for members of administrative and investment committees alike.

Even though all plan sponsors are fiduciaries, 49% do not think they bear this responsibility, AllianceBernstein (AB) found in a survey. This is up from 37% of plan sponsors who said they are not fiduciaries in 2014 and 30% in 2011.

“Plan sponsors now face added responsibilities under the DOL’s [Department of Labor’s] new fiduciary rule, yet they’re less aware of their fiduciary status today than before,” says Jennifer DeLong, head of defined contribution (DC) at AB.

The survey also found that only 39% of the members of investment committees think they are fiduciaries, and the same can be said of 22% of administrative committee members. Even among those who say they are primarily responsible for the plan, 33% say they are not fiduciaries.

Fifty percent of the respondents who have access to a training program say it could be improved, and among the 80% who say their plans document the fiduciary process, 50% say it could be improved.

AB says that one way plan sponsors could improve their fiduciary knowledge and appreciation is by hiring an adviser or consultant. An added benefit of doing so is that advisers boost participation rates, with 49% of plans with an adviser seeing their participation rates rise, compared to 40% of plans without an adviser. Another benefit is an increase in deferrals (57% versus 37%) and improved retirement readiness outlook for participants (22% versus 11%).

Sixty percent of sponsors said they are concerned that participants do not know how much to save, and 54% said participants do not understand their investment options. AB says it is therefore encouraging that 40% of sponsors recently did a re-enrollment, and another 23% are considering doing so within the next two years. By comparison, in 2013, only 10% of sponsors said they would consider a re-enrollment.

Use of target-date funds (TDFs) continues to grow, AB says, particularly among micro plans with less than $1 million in assets, with their usage of TDFs rising from 33% in 2014 to 40% in 2017. Although 40% of sponsors are still using first-generation TDFs, many are moving towards collective investment trusts (CITs).

Forty percent of the sponsors AB surveyed offer financial wellness programs and say they have found they make their employees more productive and focused.

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The Evolution of Financial Services Firms’ Home Page Design

Initially focused on advertising, company web pages are now a graphically vivid entrée to valuable information.

A public website home page sets the tone for the website experience and forms investors’ first impressions as they research asset managers and brokerage firms online, according to Corporate Insight. The company, located in New York City, provides competitive intelligence and user experience research to insurers, financial services firms and educational institutions, helping them improve their digital capabilities.

In celebration of its 25th anniversary, Corporate Insight has released a series of slide decks that look back at different ways financial services firms have evolved in the digital space since the 1990s including tracing the digital evolution of financial firms’ home page design. A few highlights from “Trends in Homepage Design” follow.

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From 1996 through 2000, designs used table-based layouts and were text-heavy, with few images. Page hit counters, animated text and moving GIFs [graphics interchange format] were popular. Navigation menus were at the bottom of the page, and the content stressed products and services rather than advertising.

From 2001 through 2006, a static menu of tabs was considered an advanced design structure. The center section of the home page provided links to the main content features. Pages featured “advertisement-focused styles” with JPEG images, flash or GIFs. On the horizon were a shift from a simple symbol search to search via a field in the header, plus the addition of sub-tabs, embedded branch locator tools and more color.

From 2007 through 2011, design elements showcased JavaScript through drop-down menus, advanced navigation pages and web forms. About 33% of these sites provided secondary navigation, and 33% offered multimedia. At this time, news headlines were integrated, as were links to social media pages.

From 2012 through 2015, design trends included responsive design, predictive search, large vibrant images as well as promotion of a firm’s unique business focus and thought leadership.

In 2016, 65% of asset management firms featured a banner image on their home page. Fifty-eight percent included links to fund overview pages, 29% featured a dedicated search field for products, and 58% were responsibly designed.

This year, 53% of asset management firms help investors access fund performance overview pages through fund search tools or quick links. Thirty-three percent provide quick links on their home page.

Emerging design trends the company sees include a centralization of commentaries, funds and tools on while the page provides easy access to other site sections. In the future, it also expects more asset management and brokerage firms to shift to mobile-optimized sites that have responsive design and long-scroll layouts.

For access to the full series of reports, go to pages.corporateinsight.com/e/153191/5th-anniv-homepage-design-file/jypxvq/318334264.

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