OneAmerica Rebranding to OneAmerica Financial

OneAmerica, the financial services firm, on Monday announced that a corporate rebrand to OneAmerica Financial in an effort to highlight the firm’s focus on financial security, employee benefits,  retirement and more the parent company said..

By adding the term “Financial,” the company aims to enhance brand recognition and make clear that it is focused on retirement, benefits, life insurance,  and long-term care solutions, according to the Indianapolis-based firm’s announcement.

The rebrand includes an updated logo and website, with changes to the user experience and the first change to the firm’s logo in more than 20 years, company officials said.  OneAmerica Financial is the umbrella name for a variety of businesses, including American United Life Insurance Co., the State Life Insurance Co., OneAmerica Retirement Services LLC and OneAmerica Securities Inc.

“The focus of OneAmerica Financial will continue to be on helping people achieve financial security and peace of mind,” Kelley Gay, OneAmerica Financial’s senior vice president and chief marketing officer, said in a statement. “Our refreshed brand emphasizes our people-centered dedication to empowering individuals and businesses to navigate their financial journeys with confidence.”

The firm noted a 5.4% annual adjusted revenue growth rate over the past three years in its most recent annual report for fiscal 2022. It has more than 2,500 employees across the country.