Participants Welcome More Contact With Plan Providers

Younger investors are especially interested in learning more about other products.

Seventy-four percent of retirement plan participants would welcome more information about financial products and services from their providers, according to Cogent Reports’ annual DC Participant Planscape.

This jumps to 80% among Millennials and Gen Xers. In addition, participants said they wouldn’t mind if the providers contacted them directly, rather than through their employer.

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“Since the average plan participant maintains a relationship with 1.7 former plans, providers are sitting on a gold mine,” says Sonia Sharigian, senior product manager at Cogent. However, engagement between defined contribution (DC) providers and participants is week. “Contact is typically limited to receiving quarterly statements or the occasional visit to a company’s website,” Sharigian says. “Our data suggest investors are not only open to but looking for more meaningful engagement with both current and former providers.”

One product participants would be interested in is rollover individual retirement accounts, particularly if the provider makes the process easy for participants, according to Linda York, vice president at Cogent. “Examples of firms that we see scoring well on this attribute are Fidelity, Vanguard, USAA, Wells Fargo and American Funds,” she says.

Cogent’s report is based on a survey of 4,638 plan participants that Market Strategies International conducted for the firm. All participants are currently contributing to a plan and have a balance of $5,000 or more in a prior plan. Information about how to purchase the full report is here.

Financial Engines Offers Advice to More 401(k) Participants

Participants no longer have to be enrolled in the managed account program to speak with an investment adviser.

Financial Engines is making its investment adviser representatives available to more customers.

Now, all 401(k) participants with direct access to Financial Engines can pick up the phone and talk with a Financial Engines adviser at no additional charge—whether they use the company’s investment advisory services or not. Previously, access to the company’s advisors was a feature for those enrolled in the Financial Engines managed account program

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Financial Engines’ advisers are experienced and licensed, and provide plan participants with personal, unbiased help with retirement plan accounts, income planning and a variety of financial topics. Participants can reach advisers via phone, webcam and live chat. Advisers are non-commissioned and do not sell investment products.

Financial Engines’ advisers can talk with participants about their specific situations, including analysis of their retirement plan and outside accounts, savings rate recommendations, and assistance with Social Security claiming strategies. In addition, they can help participants with a variety of other topics that can impact a participant’s financial wellbeing, including

  • How to respond to market volatility;
  • How to use target-date funds appropriately; and
  • Other financial wellness topics, including budgeting, creating a rainy day fund and deciding between Roth and traditional IRA programs.

“We’ve found that many 401(k) participants value the ability to talk with a financial professional, and that has informed our hybrid strategy that combines technology-enabled advice with a human touch,” says Kelly O’Donnell, a Financial Engines executive vice president. “Plan sponsors want their participants to have access to conflict-free advisers. This enhancement makes broader access to our advisers official so that more people—regardless of account balance and at no cost to them—can get the independent help they need.”

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