Plan Sponsors Can Now Access Betterment for Business

Betterment first started plugging for its new Betterment for Business integrated retirement plan offering last year; now the service is live. 

Betterment announced the “official launch of Betterment for Business,” a new 401(k) platform which “uses smarter technology and includes personalized investment advice for all plan participants.”

Speaking with PLANSPONSOR, Betterment founder and CEO Jon Stein stuck with the firm’s (somewhat controversial) claim that Betterment for Business is the “only full-service platform providing recordkeeping and advice.” It should be noted that other firms argue they can offer just as much integration as Betterment, but it’s just not true, according to the firm.

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“Since Betterment launched in 2010, our mission has been to improve the way people save and invest through smarter technology,” Stein says. “Today, we’re excited to enter a space that is in need of innovation and smarter technology. Betterment for Business is the only turnkey 401(k) service that includes personalized investment advice for all plan participants. The era of expensive, impersonal, unguided retirement saving is over.”

As part of the official launch, Betterment is highlighting one of its first full-service clients, Boxed, described as “a New York-based mobile wholesale shopping app.” According to Betterment, the employer has signed up as a plan sponsor and rolled out the Betterment for Businesses 401(k) offering to all of their employees.

According to Stein, in signing up for Betterment for Business, “plan administrators will have automated, easy-to-use tools so they can worry about their day-to-day responsibilities instead of whether their 401(k) is compliant.” Employers will be able to enroll new participants through a seamless, paperless onboarding process, he adds, and the employer dashboard will enable companies to easily administer plans and assist them in meeting their fiduciary and regulatory compliance responsibilitiesParticipants enrolled on the platform will receive a globally diversified portfolio of index-tracking exchange-traded funds (ETFs) with personalized advice in a goal-based investing framework that currently serves more than 130,000 retail customers of Betterment. 

“Participants will also be able to open and customize taxable investment accounts, traditional and Roth IRAs, and trust accounts—and view all side-by-side with their 401(k) accounts. The accounts will be intelligently tax-managed, together,” according to Betterment.

NEXT: ‘Blown away’ by industry reception  

Cynthia Loh, general manager of Betterment for Business, suggests firm leadership has been “blown away by the reception.”

“This reaffirms our view that plan participants and plan sponsors want a 401(k) that is easy to use, low cost, and includes investment advice,” she notes.

As part of the formal launch, Betterment has formed a Betterment for Business advisory board, and announced its first two members: Thomas E. Clark Jr. and Ray Kanner. Clark works as counsel at The Wagner Law Group, a law firm specializing in ERISA and employee benefits, while Kanner heads IBM's global pension and savings system, “one of the largest systems in the United States, overseeing $140 billion of assets.”

Turning to pricing, Betterment for Business “aims to lower costs and offers a simple, easy-to-understand fee structure.” The pricing includes “no upfront fee for plan sponsors with more than $1 million in assets, and an assets under management-based fee ranging from 0.10% to 0.60%.”

Stein says the reason the program uses only ETFs is that “Betterment finds ETFs are more efficient and have a lower cost than mutual funds.”

“We have pricing that appeals to the entire market,” he says. “For those with more than $1 billion in retirement plan assets, 10 basis points (bps) is the all-in price; the smallest plans pay 60 bps. We feel this puts us at a price point at the lower end of market, smaller than what we found when we were searching for a recordkeeper for our own plan.”

In related news, Betterment also today announced it is a launch partner with the Social Security Administration's initiative to integrate participants' Social Security benefits into their retirement planning. More information is at www.bettermentforbusiness.com

Portability Is Key in President’s Retirement Initiatives

“If we remove the friction, more plan participants will stay in the system,” says Spencer Williams, president and CEO of Retirement Clearinghouse.

President Obama didn’t give details of retirement initiatives in his State of the Union address, but he did advocate for the portability of benefits, saying portability was one intent of the Affordable Care Act (ACA) and that when people move from job to job, their retirement benefits should go with them.

However, this week, Department of Labor (DOL) Secretary Tom Perez introduced a number of retirement proposals that are going to be included in President Obama’s 2017 budget.

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One of the primary initiatives is that the administration will be looking to work with Congress on broadening multiple employer plans (MEPs). One of the unnecessary barriers Perez cited was that under current law, there has to be commonality between employers coming together to form a MEP. The administration would like to open up the program so that employers could more readily access an open MEP, such as those from different sectors but a similar location, for example, he said.

This was one complaint expressed by commenters to the DOL’s proposals for state-run retirement plans—that allowing states to form MEPs was unfair to the employer-sponsored retirement plan industry.

Following the announcement of the initiatives, Barbara Novick, vice chairman at BlackRock issued a statement saying, “We favor President Obama’s 2017 budget proposal to eliminate the current ‘nexus’ requirement for employers to participate in a MEP. Participating in a MEP allows a small employer to offer employees a 401(k) plan with lower administrative burdens and less expense. If unrelated employers can participate in an open MEP, they can pool resources and reduce costs, which creates a positive incentive to adopt plans.”

According to Novick, BlackRock also recommends relaxing existing Employee Retirement Income Security Act (ERISA) and Internal Revenue Service (IRS) reporting and disclosure rules and testing requirements, particularly for small employers. “We urge the DoL and Treasury to work together to improve accessibility to plan information and education and to make it more straightforward to establish and maintain a plan,” she stated.

NEXT: Portability will keep savings in the system

The president’s 2017 budget will include a $100 million grant proposal to encourage the development of portability ideas for benefits that will allow workers to take their retirement benefits and other employment-based benefits from job to job. According to a fact sheet about the initiatives, he goal is to develop and test models that are portable across employers and can accommodate intermittent contributions or contributions from multiple employers for an individual worker. In addition, the DOL will evaluate existing portable benefits models, and examine the feasibility of greater change.

Spencer Williams, president and CEO of Retirement Clearinghouse (RCH) in Charlotte, North Carolina, explains to PLANSPONSOR that portability was established in legislation which gave birth to the rollover IRA market. “By statute, you can take defined contribution (DC) plan accounts with you to a new employer, and in general, employees can take money out of the plan when they terminate,” he says.

However, according to Williams, huge chunks of the DC plan market were overlooked—the small account balances, which is what RCH works to save. “That’s two-thirds of all people who change jobs every year,” he says. While legislation enables them to roll over their small balances, the requirements for assuring qualification and the process it takes to implement the rollover make those with small balances likely to cash out because it’s easier, Williams contends. “Sixty percent of people with $5,000 or less in their DC plans are cashing out; some may need money, but for the biggest part, it’s because too much work is involved to move it. If we remove the friction, more plan participants will stay in the system.”

RCH believes automatic portability is the most efficient way to remove friction, and is seeking a confirmation from the DOL to use negative consent to move small plan balances from one employer to another. “This will get a sizeable part of those 60% cashouts to stay in the system,” he says. “We’ve spent countless hours educating trade groups, regulators and legislators, so it is gratifying to see them catch on.”

NEXT: Auto IRAs

The President’s 2017 budget will include a proposal—that he’s included in his past budgets—that would require employers with more than 10 employees that do not currently offer a retirement plan to automatically enroll their workers into an IRA. Other individuals not automatically enrolled could participate so long as they fall below the income cutoff, and could continue to make their own contributions even if they change jobs. Employers with 100 or less employees who offer an auto-IRA would receive a tax credit of up to $3,000.

Caring Across Generations, a group that advocates for policy changes around caregiving, applauded all initiatives announced, but noted that one in three workers currently do not have access to a retirement savings plan, and professional caregivers and family caregivers for seniors are at particular risk of lacking any kind of retirement security. “A growing majority of professional caregivers are part of the flex economy where the structure of work is too inconsistent to invest in retirement. Additionally, many family caregivers have to take time off or switch jobs to adapt to their families’ needs. Ensuring that the people who care for our older loved ones, one of the nation’s fastest growing workforces, can themselves retire and age with dignity is imperative,” it said in a statement.

Williams noted that almost all initiatives go through evolution, and anything that expands coverage at this point in the game is good. Speaking about auto IRAs he says, “I would assume that getting them in place is a first step and letting them evolve is classic America.”

However, Williams also thinks an auto IRA system has the potential to create more disconnected accounts, so portability initiatives in addition to the auto IRA initiative “are important to avoid a mess.”

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