PSCA Launches 2011 401(k) Day Communications

The campaign includes three food-themed courses, offers contents in Spanish, and includes a 403(b) version. “PSCA is committed to advocating for all types of defined contribution plans. 403(b) plan sponsors play an important role in our industry and in the retirement futures of many Americans and they deserve to be part of this special recognition,” said David Wray, PSCA’s President, in a press release.   

The 2011 401(k) Day campaign uses brightly colored presentations of food-themed analogies to encourage participants to take action regarding their personal retirement savings. “Make Today Your 401(k) Day” is the first course to turning employers’ focus away from emphasizing one specific day as 401(k) Day and expanding the possibility of celebrating the benefits of retirement savings all year, PSCA said.  

The communications can be customized with employers’ company logos and contact information. The campaign is divided into three courses so that employers can use the materials throughout the year.   

The three courses included in the 401(k) Day campaign are:  

• Course #1: “Give your dough time to rise—you’ll need it.” These materials communicate the need for employees to join their company’s plan and to start saving now. The earlier they join, the more time they will have to save. 
• Course #2: “Feed your future—add some green.” These materials emphasize the importance of increasing deferral rates to save more. Taking advantage of the company match can make a huge difference. 
• Course #3: “Mix well—avoid too much of a good thing.” These materials show employees that investment diversification is one of the keys to success. It is important that participants re-evaluate their investment selections as they near retirement.