PSNC 2016: CEO Roundtable

Leaders at Morningstar, BlackRock and John Hancock discussed retirement industry trends and challenges.

The second day of the PLANSPONSOR National Conference in Washington, D.C., kicked off with a panel of long-time retirement industry thought leaders, asked to describe the main challenges that face retirement plan sponsors and the defined contribution (DC) plan industry more broadly.

The esteemed panelists included Brock Johnson, president of retirement solutions for Morningstar; Anne Ackerley, head of U.S. and Canada defined contribution business for BlackRock; and Peter Gordon, CEO of John Hancock Retirement Plan Services.

Get more!  Sign up for PLANSPONSOR newsletters.

The panelists all have decades of experience in the industry, but all three agreed that right now is among the most exciting and fast-moving times they have seen for the DC world. Johnson was quick to note that, at least at his firm, retirement is “clearly the quickest growing business we have.” The others agreed, noting their firms’ histories in serving the DC market.

“From our perspective at Morningstar, we have seen a real fundamental change in the way the retirement conversation plays out in the workplace and in our wider culture,” Johnson said. “At one time we were more focused, I think it’s fair to say, on supplementing the retirement income of wealthier individuals so they could live out their retirement dreams through savings in discretionary accounts.”

Today, something different is playing out for defined contribution plan providers and investment companies serving the space—and for plan sponsors.

“We see more and more that there is huge demand for something entirely different,” Johnson said. “As the DC world continues to take hold and become the normal approach to retirement planning, our industry is being called on to help people who are working toward a basic level of stability, not a retirement dream. It’s absolutely critical for providers and plan sponsors alike to grasp this and work toward it—to understand that this work is not a choice. It’s necessary.”

In other words, according to Ackerley, the DC industry is being called on to do what employer-run pensions used to do for many people. 

“The most important question we have to ask right now is, how do we as DC providers and plan sponsors get people saving earlier and saving more, and to stay in the right investment and to stay the course?” she asked. “Those are the three levers sponsors have, and we’ve already seen that auto[matic] features can be very powerful here. We need to push things even further.” 

NEXT: Accelerating toward an automated future? 

Ackerley cited the example of her own son joining the work force, to highlight the critical importance of automatic plan features in this new DC-driven paradigm.

“What really hammered home the importance of automatic enrollment for me was that my own son was not auto-enrolled in his plan,” she said. “He’s a bright kid, but I still had to push him for six months before he actually sat down at the computer and opened up an account and set a salary deferral. It’s a great example of how inertia still dominates this conversation and the solutions that are coming out on the market.”

Gordon suggested that the Department of Labor (DOL) fiduciary rule reform is only going to speed up all the trends that have been taking hold over the last 10 years, since the passage of the Pension Protection Act (PPA).

“I think that if one thing is clear, as we approach the 10-year anniversary of PPA, it is that these problems we are discussing at this conference are not issues that can be solved unilaterally,” Gordon said. “Nor can they be solved just with collaboration between sponsors and individual industry providers. To truly solve American’s retirement problem, it’s also going to take more collaboration and partnership between provider firms. Everyone will have to get in tune with this before the DC system can ensure a successful retirement for everyone.”

All three panelists predicted a future with far more partnership among providers—perhaps to improve portability and data sharing, for example—as well as a future where the line between “in plan” and “out of plan” continues to blur. They also predicted a significant impact from the financial service technology revolution sweeping into the DC space, along with the ongoing consolidation of recordkeepers and potentially other types of service providers.

“Recordkeeping is very much a maturing industry,” Gordon said. “Providers get bigger, and innovation advances and barriers to entry and to profitability increase, and that leads to real consolidation. You need scale and you need to make huge investments upfront to remain relevant as a recordkeeper today. This is a global issue. This same conversation is happening all over the world. I really do believe that most of the top 40 recordkeepers have decided they’re either in or they’re out over the next five years or so. Hopefully, it’s seamless for clients. I think it can be.”

For plan sponsors, right now is the time to address these concerns and get out ahead of all of it, the panelists concluded. 

PSNC 2016: Best Practices in Participant Communication

Participant education and communication must be part of a plan sponsor’s culture to get participants engaged with the retirement plan.

Content that is short, concise and addresses the issue at hand is best for participant communications, according to Kara W. Tedesco, principal and employee benefits consultant with Milliman.

Speaking at the 2016 PLANSPONSOR National Conference, Tedesco warned plan sponsors not to use flowery, descriptive fillers. “Plan sponsors should know the proper words to use for their participants,” she said. She gave an example of a client that was mapping to new funds, but one fund couldn’t map over. Milliman thought that saying the fund was locked out was too harsh, but the plan sponsor wanted that language to be used so participants would fully understand the consequences. “Communications should play on participants’ emotions in the proper way,” she stated.

Never miss a story — sign up for PLANSPONSOR newsletters to keep up on the latest retirement plan benefits news.

Amy Haug, human resources director at DePauw University, a finalist for PLANSPONSOR’s 2016 Plan Sponsor of the Year Award in the 403(b) category, added that communications to participants must explain the call to action. “Employees suffer from email and communications overload, so they are not offended by directness,” she said, adding that language should be customized to the culture of the workforce, and plan sponsors should take provider materials and customize them as if they are coming from HR.

Haug told attendees DePauw uses a tiered approach to education and communication that suits all preferences, including email from HR, follow ups from specific persons, large meetings and podcast and YouTube video links via email. All communication references a web site where people can find more information if they want.

Tedesco warned that if participants do not know from where the email is coming, they may pass it over. She suggests emails coming from the plan sponsor are better than from the plan provider. In addition, one-on-one meetings are highly effective.

Haug said DePauw has an onsite provider representative, and employees are encouraged to meet with him once a month. They know him.

As for targeted communications, Tedesco has found this is not very effective when it comes to sending communication to low savers, non-savers or those improperly diversified. “We haven’t had much luck with participants responding.” However, she is not talking about other targeted communications, such as to women or those nearing retirement.

According to Tedesco, to get participants more engaged with the plan, communications need to be part of the sponsor’s culture. She suggested setting an education policy statement. “If you don’t make education a regular part of your culture, employees may feel they cannot save or don’t know how the retirement plan works,” she concludes. 

«