Products December 14, 2009

SunTrust Introduces Daily Budgeting Facebook App

December 14, 2009 (PLANSPONSOR.com) – Savings has a new social media "friend".

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In support of its Live Solid initiative, SunTrust Banks, Inc. has launched Daily Dollar, a Facebook application that it says “brings to life the notion that small lifestyle changes can add up to big savings.”  

According to a press release, SunTrust launched the Live Solid initiative in recognition of the cultural movement underway in America, “influencing people to live a more solid life by shifting their priorities to what matters most”. 

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How it Works 

To start saving money with Daily Dollar, visit facebook.com/LiveSolid and click on the Daily Dollar tab. Then, choose your daily savings by typing the amount into the space provided and clicking “Go.” 

You can then begin dragging icons from the left side of the screen to the right. These icons represent ways you are saving money in your life such as “Reduce Your Shower Time,” which saves 75 cents per day and “Cook a Meatless Meal,” which saves $30 per week. 

Once you hit your goal, you will have the option of publishing the results on your profile or trying the application again with a new goal. 

“We are excited to offer this unique application on Facebook – an untapped resource for helpful budgeting tools,” said Rilla Delorier, Chief Marketing Officer for SunTrust Bank, Inc. “Daily Dollar is a great example of how saving money doesn’t have to be a huge undertaking – small changes in our daily spending can really add up to make a difference.” 

Daily Dollar is the most recent online component of the Live Solid initiative on Facebook. According to a press release, the Facebook fan page provides consumers with a platform to join the Live Solid conversation and connect with others by sharing advice and inspiration for getting their priorities straight and their finances in order.  

To learn more about the Live Solid initiative and the Daily Dollar application, visit www.facebook.com/LiveSolid.  Additional Live Solid tips and resources can be found at www.twitter.com/LiveSolid.

Products December 14, 2009

AtPrime Offers Economy-Priced Version of Pension Inspector

December 14, 2009 (PLANSPONSOR.com) - AtPrime Media, Inc., the sponsor of the @Prime! Pension Inspector Suite, has introduced a new economy-priced addition - The Market Research Platinum Edition.

Reported by

According to a press release, the Pension Inspector Market Research Platinum Edition:

  • Delivers performance results, from more than 40 Qualified Retirement Plan categories, from official data filed by plan sponsors to the IRS and DoL within the Annual Plan Report Form 5500;
  • Is designed for plan participants, plan professionals, government agencies, marketers, plan sponsors and plan administrators, and affords the user computer desktop access, plus performance results to more than 1,000,000 qualified plans and key plan contact information;
  • Includes beginner and advanced modes, that have been integrated into the framework of the service to simplify use; and
  • Includes special formulas to provide better insight into plan performance, including average plan earnings and average plan direct expense queries.

The @Prime! Pension Inspector Suite also includes the free Standard Edition, and subscription Compare and Rank Edition (see New Online Tool Allows Anyone to Compare Plans). The three-program suite provides the user access up to six years of plan performance, which includes spreadsheets, graphs, and color coding of key performance results, plus, three years of market research data which is user tailored to any zip code, plan type, tax preparer, CPA, or enrolled actuary.

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The Market Research Platinum Edition is offered free as a one-year subscription when the user purchases a one-year subscription of the Pension Inspector Compare and Rank Edition for $199 – a savings of more than 50% from the standard combo subscription rate of $400 (offer expires December 31, 2009). Both subscription editions allow the user to save results to their laptop or desktop computer – which may include key plan contact information – that is Skype friendly, the press release said.

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