Survey Says: Employee Retirement Board Representation

March 28, 2002 (PLANSPONSOR.com) - While much of the public 'debate' regarding the various pension protection bill proposals has centered around company stock limits or investment advice access, there is an element in Senator Kennedy's bill that would appear to have a greater impact on a MUCH larger number of plans - the requirement that participants be represented on retirement plan boards.

This week we asked our readers if this was an idea whose time has come – or an idea best left undone?

The question stirred up a vigorous ‘debate’ among readers – and we’ve got the VERBATIMS to prove it. Still, despite the concerns expressed by many employer advocacy groups, roughly 31% of our readers thought employee representation was an idea whose time has come. Now, in fairness, many of those comments came from union and/or government programs that already have such arrangements in place. But a surprisingly large number of readers in the ‘private’ sector already have these type arrangements in place – and the vast majority was quite pleased with the result.

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As one reader noted, ‘In government plans, employee representation on governing boards that have responsibility for benefit plans is typical. This may be a union representative, someone elected by the various participant groups, or someone appointed by the governor (mayor, etc). My experience is that this works well and gives employees a certain comfort level that they are given a voice regarding plan decisions.’

‘When ERISA was first
enacted it was said to
include ‘Every Ridiculous
Idea Since Adam,’ but
we now know they left
one out.’


Regarding the difficulties of choosing the representatives, one explained, ‘We went through a process of soliciting interested employees and then the Chair and I interviewed the candidates and made the selection. So far it has worked very well. These members are able to understand the process and directly communicate to the employees the good work the Committee is doing on their behalf. Open communication goes a long way to break down the barriers of miscommunication and mistrust.’

Notwithstanding, the vast majority of this week’s respondents (69%) were opposed to the notion of adding employee representation. While the concerns expressed were varied, they tended to fall into the following categories: (a) how would you find/pick them, (b) they won’t be able – or willing – to assume the responsibility, (c) the costs and inefficiencies of that approach will be borne by the plan, (d) it’s not needed – or some combination of the above.

One reader summed the concerns up nicely. ‘These representatives will come from among the same employees who don’t pay attention now? Or know the difference between a bond and a stock?’

Another expressed a different concern. ‘The most worrisome issue to me is that the representatives may be exposed to confidential information about fellow participants. If a board has to be open with all financial information, details of hardship withdrawals and the like would also be shared or at least available.’

Another found a ‘silver lining’ in the proposal. ‘I think a ‘worker’ representative on an investment board would be pleasantly surprised at how much we actually do to ensure that our 401k investments are appropriate. They probably have NO idea of the amount of monitoring, due diligence, planning and communications that is required to maintain a well-diversified array of investments. I’d love to have ‘Joe or Mary Six Pack’ see how much time and effort go into the plans.’

Another said, ‘Employees don’t have a clue of the regulatory and administrative hurdles we face to deliver benefits. A good plan sponsor recognizes the employees as customers and should be working to serve them. You don’t need representation to do that.’

Still, there were many open minds from employers that hadn’t taken the step yet, including ‘I have found that involving employees and sharing generally results in very good results. And you just might be very surprised as to how financially educated some employees are that may not be in Company financial positions.’

Another said, ‘A company like mine, associated with the manufacturing industry, should have an employee representative from both the entry level office staff as well as the shop floor. Even though pay is similar from entry level up to lead people in the shop and office, both have this perception that the other has it made. Both deserve a voice unencumbered by a six-figure salary mindset.’

As for willingness – one plan sponsor noted, ‘I have a hard time believing that a normal employee would be willing to expose themselves to personal liability of being a Trustee or on the Advisory Committee as a fiduciary, even with the company providing insurance coverage and indemnification. I wouldn’t want to do it if I were an employee, and sometimes don’t like doing it as a part of management!’

And then, of course, there was this week’s EDITOR’S CHOICE‘When ERISA was first enacted it was said to include ‘Every Ridiculous Idea Since Adam,’ but we now know they left one out.’

This week we asked our readers if this was an idea whose time has come - or an idea best left undone?


THE VERBATIMS

Very few employees have the background to understand how pensions work. They should not have a say in how pensions are run. It is hard enough having company owners as part of the plan trustees and getting them to understand what we have to do to comply with laws.

I can't even imagine the nightmare it would create if employees were added.


Like so many things, I think this is an idea that sounds great in theory, but would be miserable in practice (that's a "no" vote!). Finding qualified employees who don't have their own "agenda" would be extremely difficult, but the worst part is the possible politics involved in the process of employees getting on the committee. This is an idea that belongs with collectively bargained companies only - it would be way too disruptive, and worst of all, would not serve it's original purpose.
Employee representation is an idea whose time has come
Pension Benefits are part of the Employee Compensation Package and Employees should have input and representation in how the Fund is administered.
This approach is consistent with the philosophy "If it feels good, do it." Who would you rather have taking part in decisions; an expert in investments whose full-time job is monitoring and analyzing risk and returns or someone who was elected or appointed to the position because of political connections, however well-meaning they may be?
Our Investment Plan Committee already has some employee representation through 2 non-voting members. Most of their input relates to plan education and operation issues where they have direct exposure to the wants and needs of our participants and relay this information to the Committee.



Where they don't have expertise is in analyzing fund performance and selecting alternative investments. I just don't see where you would find a qualified employee with enough knowledge to evaluate the data and understand what is an appropriate or inappropriate investment option for the Plan.


Can't see how placing participants on the pension committee or board will add value. Basically, committee is worthless. I don't believe members are out for the plan or its participants but themselves. They are pro or con on issues based on their own benefit from it or perception of a benefit from it. Added people will add to the problem.

What Ted needs to do is eliminate all the ridiculous tax rules designed to protect us. Those create more costs for the plan to operate and add no "real" value. Code was created to protect the lesser paid. "Poppycock" There are enough non-qualified plans, stock options etc that payoff the higher-paids. The concept behind protection and a qualified plan is ridiculous. More smoke and Mirrors

It's all about education. The reality is the responsibility lies with the participant. Companies need to do their best to educate employees. They spend too much time trying to get employees to join the plan. It's a typical marketing sales pitch. Do they actually promote "you can lose money if you join this plan" No way! Who would join or increase contributions. Plans need to do a better job getting employees to understand the risk and quit promoting returns and retirement nest egg. We must refocus and change our approach. People must better understand the short term ups and downs the market.


I think that 'regular' employee representation would be a farce. Retirement plan committees need to survey the participants annually and work to implement the ideas those surveys produce. Too often these plans are viewed as a tool for the company; to attract and retain talent or to align employee's interests with shareholders by matching in employer stock. These plans are an employee benefit not an employer benefit.
I think this is another case of DC going off half-cocked - they come up with some righteous sounding idea but no real idea of how to effectively implement it or what the repercussions of this will be. How do you determine who a good representative of employees would be? How many do you have? Is it just 1 or is it proportional to the size of the company? If it's proportional, is there a limit to the number of employees? Could you imagine how many employees a company like GE or IBM would have to have to adequately represent the breadth and depth of employees?

What training would these "rank and file" employees need to have to understand what's going on? How on EARTH would these people be appointed or elected? Would it be a popularity contest? Would they be compensated for their participation? Like I said, it sounds like a neat idea, but…


In our industry (manufacturing), it's an idea left best undone. The average employee in our industry doesn't understand enough about how plans operate, and how governmental agencies regulate and monitor those plans, to have any significant input on a plan's operation. This idea is a disaster in the making!
Speaking for the thousands of small plans for privately held companies, investment elections are what the plan can afford to provide. Altruistically, those choices are made for the overall population based on the theory of diversification and historic return. An employee rep, even assuming they have the knowledge base, would have very little contribution in this (and may actually be self serving, adding what only they want for themselves to the investment elections).

When ERISA was first enacted it was said to include "Every Ridiculous Idea Since Adam," but we now know they left one out (It figures that Teddy Kennedy would be the one pushing it). Also, UK plan sponsors have had to contend with "member-nominated trustees" since 1995. It instructive that the Myners report that was issued in March 2001 (it was commissioned by the UK government) make the point that most UK trustee bodies do not have sufficient expertise to discharge their responsibilities, particularly their investments duties. Is there a connection here? My own experience is that "member nominated trustees don't hurt you, but they really don't add much either.


"Regular" employee participation in the trust issues is a very bad idea. They do not have the management training or background to make many of the decisions. Also, many private issues may be covered in the meetings that should be kept confidential - I don't see that happening. Also, when it comes to investment funds, everyone has their "personal favorites" and I think it would become an "everyone for himself" mentality of decision-making.
I would vote for employee representation. There are a number of ways they could be chosen. It should be seen as fair.
1. Volunteer
2. Employee Vote
3. Interview and selection by financial employees
4. One bargaining unit and one nonbargaining unit employee (for companies with unions.)

I have found that involving employees and sharing generally results in very good results. And you just might be very surprised as to how financially educated some employees are that may not be in Company financial positions.


Adequate protection of employees' financial future via representation on the Retirement Board has been the law in Florida for Police and Fire Pension Plans since 1986. Who can better represent the interest of the Police Officers and Fire Fighter members, than the Police Officers and Fire Fighters members themselves? 40% of Trustee Board Members are employees, 40% appointed by the Plan Sponsor and 20% selected by the employee and plan sponsor trustees. Our system has been working for over 14 years. Congress should not waste time trying to reinvent the wheel, just roll along with one that has proven to work.
On one hand, I think a "worker" representative on an investment board would be pleasantly surprised at how much we actually do to ensure that our 401k investments are appropriate. They probably have NO idea of the amount of monitoring, due diligence, planning and communications that is required to maintain a well-diversified array of investments. I'd love to have "Joe or Mary Six Pack" see how much time and effort go into the plans.

On the other hand, the "worker" representative could have a hidden agenda. But then again, there's always someone with a hidden agenda.


It appears to me that we currently have laws and internal controls and duties in place and yet they are not enforced or followed. By adding a participant as a representative it would bring a sort of "checks and balances" aspect but this is primarily a sophists argument. The people currently responsible with fiduciary duties should be held accountable and that type of culture should be fostered by setting consistent examples punishment for those who breach their duties. The participant representative may not be knowledgeable. They may breach their duty just as easily as the others. It sounds good but whether it would have a direct material impact in forcing others to do their duty is questionable.
If "regular" employees are represented on the boards that determine 401(k) 's the boards won't have the same information available. They won't talk about the same things they do today. This won't help to prevent another Enron, because the greedy won't let the rank and file in on their plans.
In government plans, employee representation on governing boards that have responsibility for benefit plans is typical. This may be a union representative, someone elected by the various participant groups, or someone appointed by the governor (mayor, etc). My experience is that this works well and gives employees a certain comfort level that they are given a voice regarding plan decisions.
These representatives will come from among the same employees who don't pay attention now? Or know the difference between a bond and a stock? Somehow I see this as babysitting a whole new crop of people who have a taste for POWER but don't know anything about the business.

I think there must be a better way than make such a requirement. Nor do I think it will resolve the issue.

Unfortunately, in extremely simplistic terms I liken the accounting mess that is typified by Enron and Global Crossing to a fire. Should one conduct fire drills even if one's own employer says the building will never burn? ABSOLUTELY. By the same token one must be master of one's own fate by paying attention to one's own financial circumstances.

Is this another manifestation of the baby boomer effect? I will spend everything I have (not save and create lots of debt) and then expect someone else to take care of the problem. Wait! There's a problem with the someone else. Let's put some controls in place so I can go back to not paying attention again!

Other than that. I don't have an opinion.

In a company whose main plan covers 70,000 active employees, who pays for such an election


I could see some corporate management, whom I have been associated with in the past, strongly opposed to such a recommendation. Who would choose the "employee representatives"? If it were by vote of the employees, this could look a lot like a union...and many employers who have resisted unions in their companies would resist this "back door" approach to start to bring such representation into their companies.

Most employers have, at least as a secondary goal, the social good of providing an opportunity for employees to save for long term needs such as their retirement. Part of my objectives this year, as in prior years, has been to increase, or maintain, the participation rates in the plan (without automatic enrollment, by the way). Seems to me employees always have the option, if they don't like the features of the plan, to opt out. We canvass our employees regularly as to what they like or do not like about their benefits (including 401(k)). Their representation comes from people like me and my boss, who would lose pay if we don't provide what the employees want in the plan's provisions and, thus, will be strongly encouraged to seek amendment from senior management to provide those features.

Employee representation would just be another "feel good" solution that will cost money and time and have no positive influence, with the exception of a few anecdotal situations which the politicians will seize upon to show how well its working...but then isn't that what we have come to expect from Washington?


I would like to seem more employee representations on retirement plan boards. They should have a voice in the decision and policy/procedure making of their plan. It could also help management realize how the employees perceive the plan and the way it is being managed.


This is just my opinion but I feel it's an idea best left undone. Don't get me going.


This is what we sent to all members of Kennedy's HELP committee and one of Miller's co-sponsors:

'Regarding the joint trusteeship of the plan, this is just not practical for a company that has employees in all 50 states. Besides the logistics and expense of elections and meetings, it is not good policy to have individuals with limited or no investment and qualified plan experience making decisions for a plan. Also, this provision is not needed since the decision-makers of the plan MUST act solely in the best interests of plan participants."

There are numerous ways this provision is bad (actually the whole bill is so bad it will hopefully crash). The election process- do people get elected because they have the most friends, hate the company the most or have made the most money in their 401(k).

Cost of election and meetings- probably would be charged to many plans, which would reduce the account balance of participants

Resolving disputes - The DOL expects the meetings to be adversarial and so will designate someone who has no knowledge of your plan to make the final decision.

Fiduciary responsibility - at the same time as they want unqualified people making decisions, they would want them to be personally responsible. Would a rational person want to do that?




Its time has come. In fact it's time came when the first pension plan was developed. There are always talented people in the rank and file with sophistication in fields other than their paying profession. Their co-workers will be much more open and honest with them than they typically will be with anyone in management simply because of the common ground they share. A company like mine, associated with the manufacturing industry should have an employee representative from both the entry-level office staff as well as the shop floor. Even though pay is similar from entry level up to lead people in the shop and office, both have this perception that the other has it made. Both deserve a voice unencumbered by a six-figure salary mindset.

Company stock is a reactionary measure championed by blow-hards out of good ideas. Advice & education is an obvious need that will happen naturally if congress ever figures out the common citizen isn't a child needing protection from their own decisions. Legislate measures to protect neophytes from crooks and sit back prepared to be in awe of what a free society will build. Why can't a plan offer both guaranteed returns for those who don't want to or cannot learn about investments as well as an open market for those who can with out taxpayer funded safety nets? You make a mistake you work longer, you don't you have additional choices. Just like life.




We already have employee representation on our 401(k) committee. In addition to the CFO, HR and Investment personnel, there is an employee representative appointed by our President from each business unit (we have 4 or 5 distinct business operating units).

Our Retirement Committee (defined benefit plan) we have both outside members and some employee representative but the employees on this committee are from the upper management level.

As a Fund Administrator for a Union pension & welfare fund, the idea of worker representation, as you are aware, is not foreign to us. The Union or Employee Trustees on the Board are the elected officials of the union. They have extensive experience in negotiations, communications and representation of the workers themselves. They truly represent the union workers exceptionally well. If employee representatives are put on pension boards for other types of pension plans, were will they come from, and how will they be selected and removed? In a Union Pension fund, if the participants are unhappy with the management of the fund, they have recourse with the elected officials of the union.


I think that participant representation already exists, as you say, by having plan sponsors present on the various advisor committees. If the HR person is gathering feedback from the "regular" participants, actually sharing it with the board and then communicating responses and/or results, then the "regular" participants should feel fairly represented. I have major concerns with opening such an advisory board to the "regular" participants. For fair representation, the board would have to open the meetings to more than one extra representative. The group would need to be educated, as needed.

The most worrisome issue to me is that the representatives may be exposed to confidential information about fellow participants. If a board has to be open with all financial information, details of hardship withdrawals and the like would also be shared or at least available. I don't think that such information has a chance of remaining confidential if it fell on several sets of additional ears.


It is not necessary for employees to be represented on the various committees for 401(k) or pension plans. In a most manufacturing environments (most offices, in fact) the participants have no concept of the laws, procedures, investment policy, etc. that it takes to run or administer these types of plans (nor do I know how to operate their machines). It smacks too much of a union policy. I believe the UK has similar requirements for their pension boards.

Leave "undone."


Many participants/employees do not have an understanding of benefit plans, how they work nor the regulations governing them. Their contributions would be limited. The interview with Dr. Benardzi highlights part of the problem.
While I am a conservative Republican, I do think this is a good idea. I am sure it will cause MUCH concern by many Retirement Plan Boards. Companies will think twice before they start to dip into the pension funds to cover cash shortages.
Yes, employee representation is a great idea. Especially when your plan is a cash cow for your company and/or your plan has company funds/stocks in it.

How would representatives be picked and how would they be ensured that there would not be job repercussions for them if they don't automatically agree with employer/management? You'd almost have to have some sort of union.

We are being told our retirement is our responsibility but our options and control are very limited. Employee representation or general voting rights on plan choices would put some real control back into the hands of the people who ultimately pay for the choices.


We have had employee representatives on our 401k board since the 1980's. Currently we have one officer/shareholder and 4 employees who do not have any share in ownership. It works fine. 500 participant plan, $40 million in assets.
I think employee representation is a good idea. Whenever we are dealing with an investment board, we recommend representation from all levels of the company. This helps from an employee communication and employer liability standpoint. The only time I see the employer not wanting to do this is in very small companies.

I don't think this is something that should be mandated. Employee representation should be optional at the Plan Administrator/Employer level.


I have a hard time believing that a normal employee would be willing to expose themselves to personal liability of being a Trustee or on the Advisory Committee as a fiduciary, even with the company providing insurance coverage and indemnification. I wouldn't want to do it if I were an employee, and sometimes don't like doing it as a part of management!
We have never removed anyone except when they leave the company. Replacements are added by people indicating interest in serving to the committee and then the current committee chooses new members. Of course the president is on the committee and his opinion is given a lot of weight, but the committee votes on new funds and plan administrators and takes an active roll.

We are very much a company given to consensus management and this gives management a real insight into how the rank and file feel about the plan and what their needs are because employees will speak to members of the committee where they would not to top management.

The nine member committee that administers our 401(k) Profit-sharing Plan has been a mix of owner shareholders and other employees, I believe this goes back to its initial appointments in the 1970's. I joined the committee in 1986 and my assessment is that while dealing with plan matters both the owners and employees focus on their fiduciary obligations and not their company status.

Each of course has developed different skill sets through their service, but all of them add to our ability to communicate with participants. Often the best ways to help educate and explain the plan and its investments is to have committee members out in the business where participants can stop them and ask questions or make suggestions. This works for us in a company with operations in only one geographic region and may be hard to duplicate in multi location entities, but it's a definite plus for our plan.


I believe that including employee representation on retirement boards for the normal corporate plan (not talking about union/trustee type arrangements) is an extremely bad idea, for both defined benefit and defined contribution plans.

It goes to the heart of the difference between fiduciary functions and settlor functions. These plans have a huge impact on their business sponsors. Including people who have no understanding of the 'business' issues involved, or of pension law, would simply slow down decisions and lead to less informed management of the plans. And, frankly, this is still a voluntary system, and the participant is the beneficiary of the plan--not the sponsor.


How much will it help? How much will it hurt? Not certain much of either. Having rank and file represented during board discussions might serve to remind the rest of the board about employees' interests.

I have no problem with employee representation; I generally use employee focus groups when making major changes to our plans. After all, if they don't understand the plan, there really is no benefit.

Under many state and local statutes and under federal law employees have specific rights to representation. Under the constitution of the United States citizens have the right to free speech, assembly, and more which implies concerted action is a right as well.
Given that employees have the right to representation, that employers have been stealing them blind in pension scams and placing them at risk of losing needed health benefits as employees or retirees, and given that wages of workers have paled in comparison to the outrageous compensation packages of corporate bosses everywhere, OF COURSE THE TIME HAS COME FOR EMPLOYEE REPRESENTATION.

Employee representation sounds good at first blush, but I am not sure it is practical for every group of participants. Its an awful lot of responsibility to put on an employee that probably doesn't understand the impact of the choices they will be asked to make. Perhaps something like this would be more workable if it were not mandatory. Let the participants decide if they want a representative from one of their own or not.
As a participant, I would rather leave it to the experts. I have enough trouble making allocation decisions in the choices I am offered. I would find it difficult to find one of my peers to entrust with the decision of what we should be able to choose.

Sounds like big Labor sees this as a way to set the groundwork for the unionization of every business in America.

Of course they should be represented. They are no smarter nor "uninformed" than plan sponsors. After all, it is their money and their retirement.

No, the time has not come to invite Pat Q. Public to the Investment Committee. The concepts of allocations, investment alternatives, fiduciary responsibility, etc. etc. are not to be taken lightly, and are not learned so easily. Our top management team is the current committee; even with their experience and educational bases, the discussions are difficult and great caution is taken. I vote we leave it the way it is.....

We have 14 voting members of the "Pension Committee" at our organization. I'm (the CFO) a voting member and the only management/sponsor on the Committee. There are 11 members who are owners/employees and 2 are "regular" employees. The "regular" employees were added at the beginning of last year (2001). I, along with the Chairman, strongly advocated adding the "regular" employee members. We went through a process of soliciting interested employees and then the Chair and I interviewed the candidates and made the selection.
So far it has worked very well. These members are able to understand the process and directly communicate to the employees the good work the Committee is doing on their behalf. Open communication goes along way to break down the barriers of miscommunication and mistrust. I would strongly recommend any large/diverse plan sponsor(s) open the Committee to "regular" employees.

As a side, I've seen it work well in previous organizations where I've worked. All our Plans are DC type plans, profit sharing, pension and 401k. We had ~$348 million in assets at 12/31/01, have three sponsoring employers under our plan with ~3,000 total participants.


I believe left undone. - This appears to create another layer of administration to add to the already complicated retirement plans - too many questions on how this would work. I believe the answer is in educating employees on the value of saving in a 401(k) and how to invest and diversify is more important.

In keeping with the decisions made by five different boards, on which there was employee representation that included the power of veto over investments. Almost without exception, the employee representatives concentrated on individual pension benefit issues, such as service and disability eligibility, while the public and government employer representatives concentrated on investments.

From employee representation on private plans, I see very little to be gained in terms of investment practices, some improvement in employee communications and certainly more administrative expense. ERISA creates an automatic conflict of interest for the employer administrators in determining investment practice: plan fiduciary vs. employer interest. The answer should be the appointment of a totally independent administrative trustee.


I work with a variety of retirement plans (from 2 participants to 500 participants) and have generally found most participants to be uninterested in making investment decisions. The minority of participants who are interested tend to think of themselves as "successful & experienced" investors. In reality, they often times do not realize their shortcomings and make poor decisions. I fear that these type of employees will seek out such a role on a committee and in the end cause more harm than good.

Having said that, I think a smart employer already seeks input from the "population base" of their employees regarding general plan investment decisions so they are not criticized for not being objective. To regulate this process will only alienate the two groups.


I think it's a good idea, unfortunately I question how beneficial it would be for many plans. I was on a seven member Investment Policy Committee and there were two employee reps. They had very limited knowledge about investing or investments and rather than look dumb, they voted along with the senior management members. The employee reps rarely asked questions or had any input, which was unfortunate because we really wanted it.
The idea of employee representation on these pension boards sounds noble enough but the actual selection of those representatives could be incredible difficult. An individual plan will have tens of thousands of participants. How many reps would there be? Only a handful at most I would imagine. I could only imagine an election process to adequately name those reps, but at the same time try to imagine how many workers would put their names on the ballot.

If the employer named them that would be interpreted as putting "company" people on the boards which would be perceived in a negative light by the employees. I think that the end result either way would be a much weaker representation than provided through a union. The employee reps need the backing of their peers to be effective board members. They would also be at a great disadvantage to the company reps when it comes to all the issues that a pension fund encounters, issues that the company reps are familiar dealing with. Perhaps the workers could hire a professional to represent them, but where would the money come from to pay the professional? And how much trust would they have in this professional?

If worker reps on these pension boards become required, there will be growing pains on both sides of the table. If both sides can't work well together then the plan will suffer because of it.


An idea that's best left undone.


SURVEY SAYS: Participant Priorities for Provider

February 28, 2002 - This week we asked readers to try a bit of role reversal - to consider the position of the 'average' participant in your firm in choosing a service provider - and to tell us what you think they would rate most important. And to give it a bit of structure - we offered some multiple choice options.

We were frankly a bit surprised to see that fund selection beat out every other choice by more than 2-to-1.  In fact, more than a third of this week’s respondents said that would be uppermost on participants’ agendas.  Number two was education/advice (with an emphasis on the latter), cited by 17%, while fees drew nearly 13% of the total.  Roughly 8% said it would be more than one of our choices, while name brand funds and Internet services garnered a mere 6% each.  Number of funds brought up the bottom, cited by less than 5%. 

More than 13% of our sampling cited ‘other’ – with fund performance and service (in the form of a real, live person available to help them understand the plan and their choices) largely splitting that total.

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As for our extra credit question, we drew some interesting observations – but not really a good statistical sampling.  A word of caution to providers – you apparently think Internet services are a LOT more important than most plan sponsors/participants do.  And there was the reader who noted ‘Our provider apparently thinks we don’t need anything – which is why we are shopping for a new provider.’ 

And now, some ‘spice’ for our survey results – in YOUR words:

‘The average participant wants a good fund selection, a brand name provider and advanced Internet services.  The typical participant also wants all of the funds s/he selects to make money all the time.’

‘I truly believe that the average participant in a 401k plan wants to be told what to do.
Education certainly helps but it’s not enough.

I’ll use the analogy of a doctor visit.  No patient would be satisfied and comfortable if the physician said; “Here’s a few brochures, pamphlets and pharmaceutical marketing materials … now go pick a few drugs and good luck.”
 
The patient (investor) wants to be told specifically what to do. They want a prescription (investment plan) that states what pills (funds) what dosage (allocation) and a warning about possible side effects (volatility).’

What my “average plan participants” want, based on their questions to me, is direct access to a “live person” (not a piece of paper, video or computer screen) with whom they can discuss the plan’s provisions, investment basics (and specifics regarding the plan they participate in) and their unique savings and financial needs for the future.

Maybe we will realize one day that there are significant differences among people and “one size just doesn’t fit all” when it comes to these programs; that there is a deep need for customized, interactive education and communication here…or maybe we’ll just keep giving them a pretty brochure, SPD and web address and think we are communicating.

And then, of course, there is this week’s EDITOR’S CHOICE:  ‘The average participant in our company would pick a 401(k) service provider on three specific categories:  1) the ability for our provider to read minds, 2) the ability for our provider to predict the future and 3) a detailed list of instructions on what, when, why, and how to invest their 401(k) dollars.   If a service provider could offer all of these features with their 401(k) administration, then our participants would be happy!  Otherwise it is back to returning voicemail, replying to e-mail and dreading the phone ringing with a question that was already answered in the plan information that was personally hand delivered to them.’

Thanks to everyone who participated in our survey. 

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The Verbatims Continue:

Personally, fund selection is very important.  Following that would be asset allocation/risk assessment advice through a local broker or through financial engines.  If you have stellar investments and a good sound basis for making decisions - to me you can't go wrong.


For average participant:  g (i.e., all of the prior ones and in order of importance as listed from a-f).
 
For provider: g (i.e., all of the prior ones and in order of importance d, e, f, c, b, a)
I think that the average participant would say advice. 

Certain of the items in your question I think are viewed by participants as standard, so are expected by everyone.  That includes Internet access, access to a variety of funds, etc.

They really don't care about the educational materials - they don't read them anyway.


The average non-retirement focused participant will probably say 'what do you say the name of that plan is again?  And, I have THREE pension plans?'

The average retirement focused participant is saying 'education'. 25-30% of our population

The average retired participant is definitely saying 'service'. 20-25% of our population.

The recordkeeper (we're unbundled) is spending its time and money improving it's Internet services. (Definitely NOT the services provided to our average retired participants - who tell me so at least weekly).  However, to their credit, the Internet services serve a very large and silent majority of our participants.  Their 'service' to the retired participants seems to lead to an exodus of retired funds (y'know, the very large accounts) within a year or so after retirement as the retired participants want the personal service and can get it closer to home.


I would say that fund selection is the most important factor for me.

My provider would choose number of funds available, I think, as they are just now expanding their offerings.


The one item not specifically listed is fund performance. That's what I hear most about when participants decide to complain!

Most or our participants are employed doing labor intensive manufacturing, and are paid $7 to $12 per hour.  They tell me they want to make money. They don't care about name brand funds or providers - as long as they make money.  They typically chase returns and have been know to ask, "What should I invest in?"  These employees don't want the responsibility or burden of learning the basics of investing nor do they want to have to monitor their investments, they want the employer to do it for them.  The company will not return to the old way of "employer/trustee directed investments" as the liability is too high.  I am stuck in the middle trying to help employees with education when all they want is someone to tell them what to do.

The do not read the WSJ, they don't use the internet (even though it is available), they don't know or care if it is Fidelity, AIM, Vanguard or what ever....  About 20% of the work force is Spanish, Chinese, or Korean. The name is just a name - easily confused and not likely to inspire a devout following.


I would love to have not only more funds in our contract, (we have 5), but more fund families from which to choose.  Internet access would be a huge plus for me as well.  As it stands, we have the ability to move our money once a quarter, using a PAPER FORM.  While I don't subscribe to market timing, it would be nice to join the 21st century and live in a daily valued environment.  

More education / advice offerings.    I think people don't take advantage of their 401(k) plans because they don't understand the benefits or think they can't afford it.      They are also unable to decide where to invest their money if they were to enroll.

The most common request from plan participants that I meet with is the need for education and investment advice. I routinely hear "I just don't know what to do" from plan participants.

The average participant wants a good fund selection, a brand name provider and advanced Internet services.  The typical participant also wants all of the funds s/he selects to make money all the time.

1) The rqmnt to give honest, complete information akin to what the Plan Administrator must provide.
(2) The ability to give full and complete information on who our Plan Administrator is, make inquiries of him/her and what legal rights an employee has when doing so.
(3) Multiple offerings which span a variety of investment strategies and offered at a fair price (fees), with a specific statement that no kickbacks or quid pro quo was/is taken to obtain the account.
(4) Sterling reputation for integrity.

One thought is that participants want to know how their individual investments performed against the benchmarks. The statements should reflect "personalized" information that is easy to interpret.

A stable, thoughtful, name-brand provider.

Fund selection and number of funds go hand in-hand.

I truly believe that the average participant in a 401k plan wants to be told what to do.
Education certainly helps but it's not enough.

I'll use the analogy of a doctor visit.  No patient would be satisfied and comfortable if the physician said; "Here's a few brochures, pamphlets and pharmaceutical marketing materials ... now go pick a few drugs and good luck."
 
The patient (investor) wants to be told specifically what to do. They want a prescription (investment plan) that states what pills (funds) what dosage (allocation) and a warning about possible side effects (volatility).


The key to your question is the "average plan participant".  I think we, as plan sponsors, tend to design our plans around the expectations of a management group who have the responsibility for the operation of the plan.  The knowledge and desires of this group are significantly more sophisticated than that of the "average plan participant"...and the plan's provisions reflect this.  The result: a plan that the "average plan participant" does not understand regardless of how much "communication" we administrators offer.
 
What my "average plan participants" want, based on their questions to me, is direct access to a "live person" (not a piece of paper, video or computer screen) with whom they can discuss the plan's provisions, investment basics (and specifics regarding the plan they participate in) and their unique savings and financial needs for the future.

Maybe we will realize one day that there are significant differences among people and "one size just doesn't fit all" when it comes to these programs; that there is a deep need for customized, interactive education and communication here...or maybe we'll just keep giving them a pretty brochure, SPD and web address and think we are communicating.


Without a doubt, the average participant would say that the most important criteria in evaluating the 401(k) service provider is  (b) fund selection (i.e., past performance IS a predictor of future returns) and (f) education/advice offerings, so someone else can shoulder the responsibility of this awesome task.

Our current service provider would say fees, competitive fees. Of course, you get what you pay for, you know?


Our participants seem most concerned with easy access to the information they want at the time they want it.  They like the Internet but also want to talk to a live person.  They also want quick turnaround on loans, withdrawals and distributions.  Even though our plan is largely employer stock (and it hasn't been performing very well) they seem less concerned with investments than they are with customer service.

The average participant in our company would pick a 401(k) service provider on three specific categories:  1) the ability for our provider to read minds, 2) the ability for our provider to predict the future and 3) a detailed list of instructions on what, when, why, and how to invest their 401(k) dollars.   If a service provider could offer all of these features with their 401(k) administration, then our participants would be happy!  Otherwise it is back to returning voicemail, replying to e-mail and dreading the phone ringing with a question that was already answered in the plan information that was personally hand delivered to them.

Participants want the following ranked in order:
* Education/advice
* Fund selection
* Number of funds offered
* Internet Service

Provider thinks we want:  Internet provided retirement plan--utilization is low enough that it does not appear to be what participants want


I think right now the participants would say fund performance is the most important aspect of their 401(k) plan.....after seeing quarter after quarter of statements showing losses, they're more focused on that they have ever been.

We recently did a survey at our firm for the same - your list is accurate with our survey except for our number one/key issue - service.  They wanted quality service; they wanted an administrator with the same sense of priority they had for their particular transaction (when they want something - they want it now!). 

As the plan administrator, I second their results!


The most frequent request I ever get regarding 401(k) plan participation is for more education about investing in general.  I often get complaints about the number of funds available, but that is usually because a particular mutual fund they like but cannot afford to get into on their own is not in the mix.  Overall, there is a cry to understand the basics so the participants can make the most of the plan they are in.

You missed a big alternative on your multiple choice question so I guess it would have to go under, (h) other - the choice of having a professional allocate their account for them instead of them doing it themselves.

More or our participants are getting hungry for good, simple, and easy to understand information as they do want to know what to do.  More seem willing to take on this task and like the control but they do want it to be fast and easy, not a major time consuming pursuit.  The more they learn the better the selection needs to be.  Not necessarily more choices (we have 10 and are considering 15 with changes as well as additions) but a good selection that will expose them to different markets.

The number one criteria would have to be fund performance.  Who cares how many funds you have or how many selections you offer if your 401k provider has a lousy investment track record. What we look for is a long term record of consistent performance where the provider has met or exceeded the appropriate benchmarks or bogies for the investment category or sector.  I'd rate investor advice/services as #2, fund selection #3, brand name provider #4, Internet services #5, number of funds #6 and fees #7.

The employees (and me, the plan sponsor) would answer (g.) In fact, we want not "more than one" of these features, but we EXPECT them ALL.  It's like asking what's most important in an automobile: safety, comfort, reliability or price?  We expect all of these features nowadays.  While we may be willing to pay more for the car as a status show, however, we are miserly about what we pay for 401(k) fees. 

The participants in our plan would find fund selection and fees to be the most important considerations.  I thinks our provider, however, would say the most important is Internet services.  This may be true for some of their customers, but a majority of our manufacturing employees do not even have access to the Internet.

The average person wouldn't care about the cost since the firm is paying for it.  However, most of them want lots of funds to pick from and Internet service (which they use during company time to play with their funds). 

Our provider apparently thinks we don't need anything - which is why we are shopping for a new provider.  They always send us a bill, but just try to ask them for something and you have a major challenge on your hands.  We don't even have a representative assigned to our account anymore - they prefer to work in teams.


I would say that the "name brand recognition" would be the most important, with personal advice a VERY close second.  Most people want to be told what to do, and as long as the return is decent, they are pleased.

My experience is that plan participants want one thing - investment performance.  The rest is just details, with the possible exception of fees, so that would be the one in your list I'd vote for.

Of course, it's essentially impossible to deliver performance, so as plan sponsors we hope the provider does a good job of explaining why performance can't be guaranteed.

Most of the things in your list are really concerns of the plan sponsor to reduce the administrative burden of running the plan (e.g. participants don't call HR with questions) or the level of gripping ("We don't have enough choices").


My experience is that plan participants want one thing - investment performance.  The rest is just details, with the possible exception of fees, so that would be the one in your list I'd vote for.

Of course, it's essentially impossible to deliver performance, so as plan sponsors we hope the provider does a good job of explaining why performance can't be guaranteed.

Most of the things in your list are really concerns of the plan sponsor to reduce the administrative burden of running the plan (e.g. participants don't call HR with questions) or the level of gripping ("We don't have enough choices").


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