Feldmaier will lead Transamerica’s team of central regional vice presidents for all retirement plan sales activities in the small-plan market. He will report to Jason Crane, executive vice president and managing director of retirement plan sales.

“Bill is a valued team player who will support our sales force in offering expert guidance to financial professionals and retirement plan sponsors,” says Crane, who is based in Harrison, New York. “We are delighted to have a proven sales leader of his caliber join the Transamerica team. We are confident that his experience, leadership and ability to establish successful business partnerships will help Transamerica to increase retirement readiness for more U.S. employees.”

Feldmaier has 14 years in the retirement services industry, and has worked both as a successful wholesaler and in national sales leadership roles. Most recently, he served as national sales director of intermediary sales for CUNA Mutual Retirement Solutions.

Feldmaier will replace Dan Long, who will now serve as regional vice president for midwest institutional retirement plan sales, reporting to Michael Wannell, division vice president for institutional markets in the western region.

Transamerica Retirement Solutions is a provider of customized retirement plan solutions for small to large organizations. More information about the firm is available at http://www.trsretire.com.