Never miss a story — sign up for PLANSPONSOR newsletters to keep up on the latest retirement plan benefits news.
Products June 25, 2012
Transamerica Unveils Retirement Savings Game
June 25, 2012 (PLANSPONSOR.com) - Beware of the money trolls, creatures
that portray setbacks to saving for retirement in a new Facebook game.
Reported by Jay Polansky
Transamerica Retirement Services’ Stash & Dash allows players to collect coins representing different ways of earning income. They then must be deposited along the way to earn interest.
The goal of the game is to collect as many coins as possible. But the money trolls can take some of those coins away.
Those trolls represent unexpected expenses like having to pay a parking ticket or buy a new cell phone, said David Shute, vice president of marketing for Transamerica Retirement Services.
The game consists of three segments of retirement in 15-year increments. More trolls challenge users as the game progresses, just as people saving for retirement face more challenges as they age, Shute said.
Players can invite friends to try
and beat their scores. They can also post their scores on their Facebook wall.
Ultimately,
Shute said, he hopes users take away the importance of saving for
retirement. “We’re not trying to be FarmVille,” he told PLANSPONSOR,
referring to the popular Facebook game. “We’re
trying to create awareness on the topic.”
The free game is available here or through the Apple iTunes store.