Voya Enhances Participant Website and Enrollment Experience

The myOrangeMoney participant website has been enhanced with retirement savings planning features that address Social Security and health care costs.

As a result of enhancements to the company’s suite of digital retirement readiness capabilities, participants in many Voya-administered plans will be able to visualize and understand—as soon as they enroll online in the plan—how their savings decisions translate into future monthly retirement income.

In addition, existing participants will benefit from new functionality that lets them factor Social Security and health care costs into their retirement planning decisions.

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“Voya Financial is committed to helping Americans plan, invest and protect their savings so they can get ready to retire better, and this includes the critical point at which they first enroll in their workplace savings plan,” says Charlie Nelson, CEO of Retirement at Voya Financial. “Participants must make a number of key decisions when they join a plan—such as how much to contribute each pay period and what they need to save to meet their future monthly income goals in retirement. In order to make plan enrollment a more informed and effortless process, we’ve revolutionized the experience by connecting enrollment to the broader concept of retirement income goals. We’ve also added in unique features that let customers easily see and elect a contribution rate that gets them to their full company match, or which aligns to their peers who are potentially on track for a secure retirement.”

Findings from the Voya Retire Ready Index show, of those workers who were participating in an employer-sponsored retirement plan, one-third (33%) chose to save up to the amount their employer would match. One-in-five (20%) saved an amount that was determined automatically by their employer, while a slightly smaller group (17%) contributed up to the maximum amount allowed by the plan. Nearly one-in-three (29%) said they used “some other method” to determine their contribution rate.

NEXT: A unique enrollment experience.

Christine Lange, head of Digital Solutions at Voya in Windsor, Connecticut, tells PLANSPONSOR participants need to start thinking about the goal of retirement income from the moment they enroll in a defined contribution (DC) plan. Voya is rolling out next month a new way to enroll. Participants will input some personal information then set goals, such as the age they desire to retire and their desired income replacement rate. They can also input how much they have already saved elsewhere.               

“It’s not motivating to say, ‘You need $6 million to be able to retire. It’s more motivating to say, ‘Here’s what monthly income you will need, here’s what you may already have, and this is the gap,’” Lange says. The enrollment page shows what retirement income can be achieved at a 6% deferral rate, but employees can use sliders to increase or decrease that amount. “They are not looking at $108 taken out of their paycheck, they are seeing that $108 plus match and earnings will equal as a monthly amount in retirement,” Lange notes.

Employees can click for more details that show how much of the estimated income comes from Social Security, how much from savings, and how much from match. There is an “I’ll Go With These Choices” button for employees to enroll at the savings amount and in the default investment fund shown on that page.

However, Lange notes that employees can look into more options. They can see what “people like you” that are on track to achieve retirement income goals are deferring. They may also go to an investment options page that shows different tiers of investments—do-it-for-me, guided based on risk or retirement date, and do-it-yourself.

The employee is returned to the first page showing the impact of her options on retirement income, and she can click on ‘I’ll Go With These Choices’ to enroll.

A “before you go” page reminds employees if they are leaving employer match on the table and offers them the ability to set up auto deferral increases. There are options to set up beneficiaries and help employees consolidate assets into the plan.

NEXT: New participant website capabilities.

The Voya Retire Ready Index found that more than six-in-ten (61%) workers were significantly concerned about their inability to pay for health care expenses in retirement. A majority (58%) were also significantly concerned that they would end up with fewer Social Security benefits than expected, yet almost half (45%) planned to rely on Social Security as a major source of their income in retirement. Adding to the challenge, two-thirds (66%) of workers planned to start taking Social Security at age 66 or younger—possibly missing out on the opportunity to collect their maximum benefit.

“We want employees to have a visual picture of retirement income,” Lange says. “They log in [to the participant website] and see they have a goal on the first page; it helps them understand the purpose of the retirement plan.” The website uses 70% income replacement as a starting point, and employees can use a slider to change that goal. They may also input other savings such as from an individual retirement account (IRA) or pension, selling a home or their spouse’s savings.

Lange says Voya has found health care is a mystery to most people. Website users can click on a health care in retirement tab and a blue overlay shows them how much money health care will take from their retirement income. Employees choose their age and state of residence; Voya worked with its adviser network to get data about health care in retirement. Users may also view a video and find information to read about Medicare.

Users may also click on a Social Security tab and find sliders of expected retirement age and age the employee plans to start claiming Social Security. The tool shows the impact of taking Social Security early, Lange notes.

NEXT: A differentiator for Voya.

According to Lange, the website shows employees how they are doing, how to do better, and what to change to reach their goals. They use sliders to show the impact of changing savings percent, date of retirement and investment returns on retirement income. A “Make Change Now” button allows them to implement the changes showing on the screen easily.

Lange says that after participants used the website enhancement, 85% indicated they now know where they stand in attaining their retirement income goal, 84% know what steps to take to improve, and 70% are happy, confident or optimistic about their retirement. Of those that have used the website, 25% have taken action and increased contributions by 15% in any given quarter.

The new enrollment, Social Security and health care features will be accessible on mobile devices later this year. “We intend to tell folks to bring their mobile devices to enrollment meetings and get them started interacting with the plan online,” Lange says.

Nelson tells PLANSPONSOR, “I don’t know of any other source that participants have to use sliders and see this visually—to engage and see the impact. It will both engage advisers with participants as they look at this together, and plan sponsors with participants through the enrollment experience.”

Nelson says this is just a part of Voya’s focus on digital solutions. “When I joined, Voya announced more broadly an initiative to invest about $350 million in the next four years in a variety of initiatives—digital is one. It extends to mobile and other technology than myOrangeMoney website changes,” he says. “I’ve been thoroughly impressed with where Voya is with digital solutions and have put it on the roadmap for development on both the participant and plan sponsor level. It’s a very important part of our differentiators in the future.”

Match Contributions Help Boost Savings and Engagement

Retirement plan sponsors need to fully understand the power of making a match contribution and how it can boost participants' engagement in the plan, says Hearts & Wallets.

An employer-sponsored retirement plan match contribution can more than double average annual plan participant savings, especially for moderate-income households, according to a Hearts & Wallets study.

In addition, when it comes to retirement income, older investors have an exploding but unmet need, up 27% in two years, for help managing their retirement resources, the study found.

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One key part of the retirement puzzle is helping savers accumulate better nest eggs; the other is helping older investors tap into their resources in more effective ways, Hearts & Wallets says. The study report, “Retirement Income Programs & Employer-Sponsored Retirement Plan Engagement,” examines trends in employer-sponsored retirement plans, and presents Hearts & Wallets’ biannual benchmarks on retirement income programs, most desired plan components and industry leaders.

The top takeaway for plan sponsors, says Laura H. Varas, principal of Hearts & Wallets, is that the plans they offer are vital to their employees’ financial well-being. “They are one of the best available vehicles for accumulating savings,” she tells PLANSPONSOR. All the more reason, then, Varas emphasizes, for plan sponsors to address the recent dip in participation and eligibility, though it is relatively small.

According to Hearts & Wallets’ data, the past year saw average annual household savings increase almost a full percentage point to 5.5%, up from 4.6% in 2013. But this rise in savings did not find its way into employer-sponsored retirement plan savings, which dropped 7 percentage points in one year: Retirement plan savings dipped, from 29% in 2013, to 22% in 2014. Eligible and participating households fell, from 60% in 2013, to 56% in 2014.

Varas contends that a jump start to employer-sponsored retirement plans is sorely needed to reverse declining savings and participation rates in workplace plans, since they are a substantial source of retirement funding for many Americans.

NEXT: Matches vary by employer, but all can motivate savings.

Plan sponsors need to understand the power of the match and plan messaging. Although average rates by motivations for participating make it look like all motivations are about the same, those averages are misleading, because employer matching policies are so varied, Varas points out.

Nationally, about 10% of savers eligible for a workplace plan say their employer offers a match of 6% or more; 33% say the match is 4% to 6%; 33% say it’s up to 3%; and 24% say there is no match. The average national saver will defer $1,200. “If the importance of getting the match can be grown from one to 10, that increases the average saving rate by $1,400—to $2,600,” Varas explains. 

Participation and eligibility, a function of regulation and of cost, should be addressed, Varas says. “The average household nationally sent 22% of their savings to their workplace retirement plan, combining both participants and non-participants,” she says, “down from 29% the prior year.”

A couple of reasons, such as competing financial goals, are responsible, for the dip in contributions. “Nationally, the top most popular goal was to build up an emergency fund,” Varas explains, “rising from 37% of all households to 45% last year. This goal was very popular with younger savers. Having liquid reserves to draw on if needed is the bedrock of solid financial behavior, so it makes sense for households to make sure they have this covered before they start to save for distant futures.”

A decline in eligibility, from 60% down to 56% nationally, was another factor, especially for younger American savers. “The biggest decline was in emerging life-stage investors,” Varas says, “those ages 21 to 27, where the decline was from 64% to 41%. This is possibly because fewer young people are in jobs that offer employer-sponsored plans. Most households who are eligible do participate, so the bigger problem is getting more households eligible.”

She emphasizes that it is not Hearts & Wallets’ place to determine the best way for a company to compensate its workforce or the mix—but the match is a great way to encourage savings and also to give a portion of compensation in the form of that match.

“With low interest rates in recent years, there has been such a penalty on savings,” Varas says. “Match becomes such a silver lining.

More information about the study is on Hearts & Wallets’ website.

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